List of Course

CodeCourse Name
ACF105Fundamentals of Accounting
ACF106Financial Management 1
ACF110Introduction to Accounting
ACF111Financial Management
ACF112Management Accounting
ACF113International Financial Market
ACF114Introduction to Auditing
ACF117Management Accounting 
ACF123Accounting Procedures
ACF126Financial Reporting
ACF127Taxation 1
ACF128Auditing & Review
ACF129Computer Accounting
ASC201Chemistry
ASC203Physics
BAC111Foundations of Business Management
BAC112Writing Communication Skills
BAC113 Accounting I 
BAC114 Computer Literacy & Introduction to Internet 
BAC115 Introduction to Marketing 
BAC116 Micro Economics
BAC117 Elementary Calculus
BAC118 Financial Markets 
BAC121 Business & Society
BAC122 Oral Communication Skills
BAC123Accounting II
BAC124 Macro Economics)
BAC125 Business Law
BAC126 Mathematics of Finance 
BAC127 Elementary Statistics
BAC128 Advertising & Media 
BAC211 Marketing Management 
BAC212 Business Finance I 
BAC213 Human Resources Management 
BAC214 Production Management 
BAC215 Entrepreneurship & New Venture Creation
BAC216 Management Information Systems
BAC221 Strategic Marketing 
BAC222 Business Finance II
BAC223 Global Economics 
BAC224 Consumer Behavior 
BAC225 Sales & Purchasing Management
BAC311 Global Business & Marketing
BAC312 Financial Statement Analysis 
BAC313 Small Business Management
BAC314 Negotiation 
BAC315 Corporate Finance 
BAC316 Industrial Marketing 
BAC321 Business Policy & Strategic Management
BAC322 Budgeting & Control 
BAC323 Organizational Communication 
BAC324 Cases in Marketing 
BAF201Economic Environment 
BAF202Financial Accounting 
BAF203Managerial Finance 
BAF301Advanced Financial Accounting
BAF302Consulting to Organisations 
BAF303Financial Mathematics 
BAF304Law for Accountants
BAF306Quantitative Methods for Financial Business
BAF307Trade and International Business
BAF401Business Economics
BAF402Consulting in Organisations
BAF403Contemporary Issues in Business
BAF404Organisational Internship
BAF405Business Finance
BAF411Auditing 
BAF421Corporate Accountability
BAF422Finance 
BAF431Financial Accounting Theory
BAF432Financial Statistics
BAF433Financial Performance Analysis
BAF441Taxation 
BAF480Final Year Project
BAH211Cross-Cultural Business Issues 
BAH212 European Marketing Issues 
BAH221 Marketing Research 
BAH222Project Management
BAH223 E-Business 
BAH224Managing in the Service Industries
BAH311Business Logistics 
BAH312 Decision Analysis
BAH313Change Management
BAH321Cases in Finance 
BAH322 Leadership & Team Building
BAH323Total Quality Management 
BAH324 Retail Management and Merchandising 
BAH325Portfolio Management
BHS201Human Biology
BHS203Introduction and Practice of Occupational Health and Safety
BHS204Introduction to Microbiology
BHS206Epidemiology
BHS207Health Science Communication
BHS210Epidemiology and Biostatistics
BHS302Psychology
BHS306Health, Safety and Hygiene
BHS307Health and Society
BHS311Practice of Public Health
BHS321Safety and Environmental Health Law
BHS327Injury Management and Workers’ Compensation
BHS331Hazard Recognition and Risk Assessment
BHS339Occupational Health and Safety Practice
BHS401Health and Safety Technology
BHS403Health and Safety Management
BHS405Professional Placement
BHS411Occupational Health and Safety (Industrial Relations)
BHS413Environmental Health Specialisation
BHS419Toxicology and Diseases
BHS420Health, Safety and Hygiene
BHS423Occupational Ergonomics
BUS001Word Processing
BUS103Marketing Fundamentals
BUS104Quantitative Methods for Business
BUS105Introduction to Management
BUS106Introduction to Marketing
BUS107Internet Marketing
BUS108Management and Cost Accounting
BUS109Introduction to Company Accounting
BUS111Human Resource Management 1
BUS114Entrepreneurship
BUS115Global Enterprise & Issues
BUS118Business Law 
BUS119Keyboarding/Word-processing
BUS120Australian Business Law
BUS121Quality Management
BUS124Direct Marketing
BUS126Promotional Marketing
BUS127International Business 
BUS128Sales and Marketing
BUS129International Marketing
BUS130Business Communications
BUS131Business Meetings and Conferences
BUS137Marketing and Consumer Behaviour
BUS141Business Economics
BUS145Entrepreneurship 
BUS161Consumer Behaviour
BUS162Consumer Public Relations 
BUS163Corporate Public Relations 
BUS164Customer Relations
BUS165Customer Service
BUS167Business and Investment Finance
BUS168Public Relations
BUS169Public Relations Professional Practice
BUS172Financial and Investment Management
BUS173Financial Management
BUS181Strategic Management
BUS182Strategic Marketing
BUS191Business Enterprise Project
BUS201Business Organisation
BUS202Business Mathematics 
BUS203Business Management 
BUS204 Business English
BUS205Organizational Behavior
BUS206Personal and Professional Development
BUS207Marketing Foundation 
BUS208Project Management 
BUS211Business Accounting
BUS212 Approaches to Decision Making
BUS213Business Statistics
BUS214Business Communication
BUS215Principles of Management Information Systems
BUS216Accounting for a Small Business
BUS217Marketing Intelligence
BUS218Principles of Marketing
BUS219Business Organization
BUS221Economic and Financial Aspects of Business
BUS223The Meetings and Event Sector in Australia
BUS229Introduction to Entrepreneurial Studies
BUS230Workplace Relations Law
BUS301 Office Management
BUS302Human Resource Management
BUS303Quality Management
BUS304Business Planning and Control 
BUS305Organisation Behaviour
BUS306Managerial Economics
BUS307Human Resource Profession
BUS308The Human Resource Environment
BUS309Company Secretarial Practice
BUS311Information Systems
BUS312Business Law
BUS313 Advertising and promotional Management 
BUS314Business Economics
BUS315Entrepreneurship and Small Business Marketing
BUS317International Trade
BUS318Buyer Behaviour
BUS321Management Accounting
BUS322Financial Accounting
BUS323 Marketing and Planning of Small Business  
BUS324Managerial Accounting
BUS331Business Environment
BUS332 Operations Management
BUS341Computer Applications in Business
BUS351Integrated Marketing Communications
BUS355Macroeconomic Environment and Policy
BUS357Marketing Research
BUS371Business Ethics
BUS380Final Year Project
BUS401 Sales Management 
BUS402Financial Management 
BUS403Public Finance
BUS404Marketing Management
BUS405Marketing Research 
BUS406International Marketing
BUS411Branding and New Product Development
BUS412Business Marketing and Key Account Management
BUS413Consulting in Organisations
BUS414Direct and Customer Relationship Marketing
BUS415Advertising and Sales Promotion 
BUS433Strategic Analysis 
BUS434Marketing Strategy and Planning
BUS450Project Management 
BUS451Managerial Leadership
BUS480Final Year Project
BUS490 Final Year Project
BUS491 Final Year Project
CES C222 Reinforced Concrete Design
CES C231 Soil Mechanics
CES C232 Soil and Foundation Engineering
CES C241 Highway Engineering
CES C251 Material Testing
CES C262 Introduction to Photogrammetry and Remote Sensing
CES C301 Engineering Geology
CES C302 Engineering Hydrology
CES C311 Theory & Analysis of Structures
CES C312 Soil Modeling
CES C321 Timber and Steel Design
CES C332 Concrete Engineering & Durability of Concrete
CES C334 Hydraulic Engineering
CES C345 Structural Dynamics
CES C346 Port and Airport Engineering
CES C347 Land Transportation Engineering
CES C349 Tunneling and Underground Excavations
CES C370 Mechanics & Durability of Materials
CES C371 Mechanics of Solids
CES C391 Probabilistic Methods in Structural Engineering
CES C401 Civil Engineering Project
CES C414 Finite Element Methods in Engineering
CES C421 Building Design
CES C424 Bridge Engineering
CES C452 Construction Engineering and Management
CES C461 Surveying
CES C495 Hydraulics Structures
CES C496 Water and Wastewater Engineering
CES C510 Site Improvements
CES C518 Pile Dynamics
CES C521 Hydraulic Structures
CES C522 Numerical Modeling in Water Resources
CES C529 Computational Hydraulics
CES C531 Advanced Concrete Technology
CES C532 Wastewater Treatment Process Design
CES C533 Solid Waste Disposal
CES C542 Advanced Structural Dynamics
CES C543 Advanced Structural Steel Design
CES C600 MENG Thesis
COM101Computer Layout
COM102Computer Studies
COM103e-commerce 
COM104Web Design
COM105Management Computer Applications
COM106Introduction to Business Computing
COM128Internet Design and Copy
DAV106Television Commercials
DAV121Computer Layout and Design
DAV123Keyboarding
DAV128Graphic Design and Production
DAV131Advertising Business Practice
DAV133Art Direction
DAV134Copywriting
DAV171Media Planning and Evaluation
DAV172Media Presentations
DHP101Communications
DHP103Food and Beverage Operations
DHP104Food Production Principles
DHP106Accommodations 1
DHP107Business Mathematics
DHP108 Introduction to Tourism
DHP111Introduction to Marketing
DHP201Technical Writing
DHP202Hospitality Computer Applications
DHP203Restaurant Operations
DHP206Accommodations 2
DHP207Business Statistics
DHP210Financial Accounting
DHP211Management Accounting  (Hospitality)
DHP212Human Resources Management  (Hospitality)
DHP217Cost Controls for the Hospitality Industry
DHP220Microeconomics
DHP222Organizational Behaviour (Hospitality)
DHP225Hospitality Law
DHP228Management Principles
DHP230Industry Work Experience
DJM102Shorthand
DJM121Video Journalism
DJM122Television Journalism
DJM131Sub-Editing for Print and Digital Media
DJM141Broadcast Research and Production
DJM142Feature Writing
DJM143Radio Journalism
DJM144News Reporting
DJM151Media Law
DJM161Print Editing and Production
DJM170Media Relations
DJM191Photo Journalism
DJM193Radio Commercials
DMM102Personal Selling and Presentations
DMM121Special Events, Entertainment and Party Planning
DPR101News Reporting and News Releases
DSM121Sport and Recreation Event Management
DSM122Sport and Recreation Industry in Australia
DSM123Participation in Sport, Leisure and Recreation
DSM133Sports Marketing
DSM141Venue Management
DSM151Managing Sport and Recreation Organisations
DSM161Law and the Sport and Recreation Industry
DTT102Tour Guiding
DTT103Tourism and the Travel Industry
DTT105Travel Business Management
DTT107Tourist Destinations and Attractions
DTT108Travel Operations
DTT109Tourism Public Relations
DTT111Sports Tourism
DTT122Fares and Ticketing
DTT131Eco Tourism 
DTT144Event Venue Management
DTT145Events Bids and Proposals
DTT146Meetings and Events Sector in Australia
DTT147Event and Conference Management
DTT148Event Marketing and Promotion
DTT149Event Planning and Management
DTT153Event Law
DTT161Computer Reservation Systems
DTT163Airline Sector
DTT164 Project Management ( Travel and Tourisum)
ECO101Microeconomics
ECO102Macroeconomics
ENG E121Power Systems
ENG E122Industrial Computer Applications
ENG E123Computing Networks & Operation Systems
ENG E124High Voltage Engineering
ENG E125Power System Protection
ENG E126Applied Digital Control
ENG E127Managerial Accounting
ENG E128Multi-Disciplinary Group Project
ENG E129Society and the Engineer
ENG E130Marketing Strategy for Engineers
GEN101Job Seeking and Career Planning
HHM102International Hotel Management
HHM103Managing Front Office Operations
HHM105Managing Housekeeping Operations
HHM106Supervision in the Hospitality Industry
HHM201Introduction to Tourism
HHM202Introduction to Accounting
HHM204IT in Hospitality and Tourism Operations
HHM301Communication Skills (English)
HHM305Tourism Behaviour
HHM306Marketing for the Hospitality and Tourism Industry
HHM309Management Issues in the Hospitality Industry
HHM310Introduction to Food and Beverage Operations
HHM311Facilities Management
HHM312Food and Beverage Administration
HHM314Hotel and Resort Management
HHM401Communication Skills (English)
HHM402Communication Skills (Putonghua)
HHM501Final Year Project – Hotel and Hospitality Management
IDV001 Industrial Visits I 
LOG101Principle of Logistics 
LOG102Introduction to International Logistics
LOG202Introduction to Warehouse Management
LOG304Principles of Transportation
LOG305Purchasing & Inventory Control
LOG402Supply Chain Case Studies
LOG403Logistics and Supply Chain Management 
LOG404International Transport 
LOG405Purchasing and Procurement 
LOG406Inland Freight Transport 
LOG407Warehousing and Inventory Management 
LOG411IT for Supply Chain Management 
LOG481Final Year Project
MBS431Building Services
MBS512Electrical Services I
MBS522HVAC Engineering I
MBS532Fire Engineering and Plumbing Services
MBS545Engineers and Buildings
MBS547Building Management
MBS591Computer Aided Design Practices
MBS622Construction Economics
MBS711Construction Contracts
MBS751Property Management
MBS813Electrical Services II
MBS815Building Electronics
MBS816Vertical Transportation
MBS823HVAC Engineering II
MBS833Advanced Fire Engineering
MBS846Contract Practice in Engineering Works
MBS912Dissertation

Course Details

ACF105 Fundamentals of Accounting

This course introduces students to the field of accounting where financial elements and principles are used as the language of commerce. Although it is an introductory course for students hoping to major in accounting, it is sufficient for other students to understand and use accounting according to their own needs. The main focus us on the understanding and skill of recording transactions and reporting the effects of the whole transaction. Among the topics covered are accounting cycle, double entry, entries for incomplete records and accounting for non-profit organizations.
ACF106 Financial Management 1

This subject aim at providing an understanding the concepts of financial management, how the financial department plays a vital role in the organisation and the various types of decisions that will be made using financial information.
ACF110 Introduction to Accounting

This subject covers the role and function of accounting in business. It introduces students to the basic principles of accounting, financial statements, payroll systems, double-entry bookkeeping and bank reconciliation statements.
ACF111 Financial Management

This subject aim at providing an understanding the concepts of financial management, how the financial department plays a vital role in the organisation and the various types of decisions that will be made using financial information.
ACF112 Management Accounting

This subject aim at providing an understanding the concepts of management accounting, how the financial department plays a vital role in the organisation and the various types of decisions that will be made using financial information.
ACF113 International Financial Market

This subject aims at providing an understanding of the different financial markets, how the financial markets plays a vital role in the economy and organization and the various types of decisions that will be made by investors and institutions.
ACF114 Introduction to Auditing

An introduction to auditing which concentrates on providing a broad understanding of the concept. The nature and amount of evidence the auditor needs is discussed.  Topics include: audit reports; ethics; legal liability; audit objectives; evidence and documentation; audit planning; analytical review procedures.
ACF117 Management Accounting

This subject aim at providing an understanding the concepts of management accounting, how the financial department plays a vital role in the organisation and the various types of decisions that will be made using financial information.
ACF123 Accounting Procedures

Building on Introduction to Accounting, this subject covers further practical application of accounting procedures and examines financial reporting and its relationship to management decisions.  Topics include: analysing the financial statement by ratio; budgeting. Students are also introduced to some of the specialised accounting functions and methods of financial recording for specific areas of business.
ACF126 Financial Reporting

This subject designed to give students gain an understanding and the skills required to communicate financial information about a business entity to users of General Purpose Financial Reports. In-depth understanding of the application of the conceptual framework, accounting standards and the related legislation.
ACF127 Taxation 1

This subject aims to give the participants a full understanding of the operations of the Asia tax system; compute tax liabilities of corporate and individual taxpayers; prepare computations of the income tax liability for employees, sole traders and partners; explain and apply the scope and principles of Goods and Services Tax (GST); explain the use of exemptions and reliefs in deferring or minimising tax liabilities; and apply the main taxation and tax planning principles to real life scenarios.
ACF128 Auditing & Review

This subject introduces students to auditing giving an insight into the practical aspects of how and why audits are performed and their role in corporate reporting together with an exploration of the theory supporting current audit practice and a critical appraisal thereof. It will explore the nature and influence of audit risk on the modern audit and the key issues of audit independence and liability. Through the discipline of audit, student will develop their understanding of financial reporting, management accounting and basic economics. Students will also develop their ability to analyse and interpret financial and other key corporate information, and to critically and discuss audit issues.
ACF129 Computer Accounting

The principles and applications of computing as it relates to accounting and control systems. Knowledge and skills in the operation of a menu-driven computerised accounting system. Develops proficiency in correct entry of accounting data, production of transaction reports and financial reports.
ASC201 Chemistry

General chemistry involving elements and compounds, chemical bonding, structure of matter, stoichiometry, volumetric analysis, oxidation/reduction, shapes of molecules and intermolecular forces. Experiments involving quantitative analysis, introductory titrimetric analysis, measurement of heats and rates of reactions.
ASC203 Physics

This a first year level (non-calculus) course in physics. Topics include units, dimensions, kinematics and dynamics, waves and sound, nuclear radiation, thermal physics, optics, electric charges, current electricity, fluid properties and dynamics. Fundamentals of experimentation, including graphical representation of data and uncertainties of measurement.
BAC111 Foundations of Business Management

The course is designed to introduce the principles of Business Management within a modern organisational environment. Students will explore the major theories of management and critically examine the various management functions, including planning, organizing, human resource management, leading and controlling.
BAC112 Writing Communication Skills

The focus of this course is communication in the business world. The course aims to develop communication skills needed by those preparing for a business or management position. The course will deal with the theory of business communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills.
BAC113 Accounting I

The course is an introduction to the basic accounting concepts: the accounting cycle, basic ledger accounts, the journal, balance sheet, income statement, statement of retained earnings, statement of cash flows, accruals and deferrals, preparing and using a worksheet, types of inventory, assets and liabilities, valuation of assets, depreciation and intangible assets.
BAC114 Computer Literacy & Introduction to Internet

This is an introduction to the world of computers. Topics include theoretical development, ethical issues, social implications, component of a computing system, and commonly used software, i.e., word processing, spreadsheets, Windows, DOS, internet, e-mail. It covers also the use of the internet, its applications in today’s business world, its legal and ethical aspects, as well as its potential development. Technical topics include e-mail, ftp, telnet, Usenet news or Netnews, and the World Wide Web
BAC115 Introduction to Marketing

This course offers the study of Marketing at a glance.  Through fundamental concepts and the application of such concepts in practical exercises, students will be equipped to understand what Marketing is for and what factors intervene in the decision-making of this functional area.
BAC116 Micro Economics

An Introduction to Microeconomics; this course is designed to help students understand basic economic problems, the role of markets and how they work, the internal conditions of cost and revenue that determine a company’s profitability and the external conditions of the industry that influence the company’s working environment.  It also gives students an introduction to the relationship between the government and the market.
BAC117 Elementary Calculus

This course focuses on topics of calculus that are relevant to students in the managerial and business sciences. Starting with limits, we follow with derivatives and its applications and integration, including more than one variable, differential equations, series and optimization.
BAC118 Financial Markets

The course will consider the economic principles underlying the working of national and international financial institutions. It aims to cover the basic theory and operation of financial systems from an economist viewpoint. The stress is on financial instruments, markets in which they are traded and attendant structures.
BAC121 Business & Society

This course explains the role of business in a free competitive society. A discussion course emphasizing the major issues facing business today, such as business ethics, labor, equal employment opportunity, worker safety and health, environmental quality, financial disclosure, government and others.
BAC122 Oral Communication Skills

The main objective of this course is to enable students to monitor, improve and develop their oral communication skills within a business context

The course will concentrate on the fundamental skills of communicating within the workplace and as such will be the basis upon which students develop the skills necessary for business executives.

Practical elements of business such as making different types of presentations, organizing and running meetings as well as interviewing are combined with more theoretical approaches to communication in the business environment.
BAC123 Accounting II

The course is a continuation of Principles of Accounting.  The concepts and financial analysis techniques previously learned will be applied in understanding concepts such as Stockholders’ Equity, Retained Earnings, and Cash Flow.  We will also study different tools and measures used in Financial Statement Analysis as well as the basic concepts of Budgeting and Cost Accounting Systems used in Management Accounting.
BAC124 Macro Economics)

Economics is the study of how people choose to use their limited resources to produce, exchange, and particularly, consume goods and services. Economics then is the study of the decision process involved in choosing the most efficient way to allocate our scarce resources to satisfy our wants to the maximum extent possible. Macroeconomics studies some of the most important issues of our nation — issues affecting every facet of our daily lives — particularly, income, inflation, unemployment, interest rates, and the business cycle. We will also investigate the role of government in determining the economic goals of society.
BAC125 Business Law

This course focuses on getting across a practical basic understanding of international business, contracts, the Internet and the pertinent legal issues that are raised in the real world.
BAC126 Mathematics of Finance

This course enables student to perform day-to-day transactions in financial markets and make business investment decisions in an objective manner. This course provides mathematical concepts and procedures required in financial management and analysis.
BAC127 Elementary Statistics

The aim of this course is to provide students with an introduction to statistics by explaining the techniques used in managerial situations. Subjects covered include statistical inference with regard to means, dispersion and sampling.
BAC128 Advertising & Media

This course is designed to give the student a comprehensive view of fundamentals of advertising. It considers advertising from a client agency point of view. Material covered includes areas such as internal external agencies, budget and media introduction, and advertising’s role with regard to laws, society and economics.
BAC211 Marketing Management

The course is focused on the role of marketing, planning and the planning process. It will enrich students’ perspective of the marketing world as a manager, and therefore will allow them to better understand and apply the concepts that they have learned in previous marketing courses.
BAC212 Business Finance I

This course gives the student a broad view of the major financial topics to prepare them for more specific learning in further courses. Numerical techniques are practiced to help the student develop analytical skills. Class sessions promote questioning as a method of learning.
BAC213 Human Resources Management

This course focuses on the topics of the management discipline related to human resources. It is designed for undergraduate students in management and business degrees. The course objective is to expose the students to HR related issues that will be useful in their careers.  The course presents both the theoretical and practical aspects of HRM in a global perspective.  The practical features are studied through cases.  It assumes no previous knowledge of human resources but it supposes that students know some basic management principles.
BAC214 Production Management

This course in production and operations management places the emphasis on productivity analysis so as to improve business orientations and create a competitive edge. Inventory control systems, materials requirement planning, manufacturing resource planning, and quality controls are the main issues discussed in this course.
BAC215 Entrepreneurship & New Venture Creation

The course is designed to explore the complexities of developing & growing a new business, including the assessment of personal strengths & weaknesses and the opportunities & threats that abound around us. The course will include:

• Types of new business
• Preparing a business plan
• Managing a new business
BAC216 Management Information Systems

This course focuses on the role of information systems in today’s competitive business environment. We will identify the major management challenges including building and using information systems.
BAC221 Strategic Marketing

This course discusses the place of the Marketing Plan in the Overall Business Plan. It focuses on identifying opportunities, product/services positioning, and segmentation in the ever-changing external environment and competitive markets.
BAC222 Business Finance II

This course is an introduction to the major financial issues in markets, companies and management. The major ingredients are financial analysis, working capital management, and investment analysis. A subsequent course will be given in the spring semester to complete all the topics.
BAC223 Global Economics

This course focuses on topics of International Economics that are relevant to students in managerial and business sciences. The course starts with an introduction to International Economics and globalization, it continues with a series of topics in international trade relations, and it ends with themes in international monetary relations.  International Economics is intended for students who have some background in the basic principles of economics.
BAC224 Consumer Behavior

This course uses the marketing segmentation approach to explain that consumer behavior is a professional endeavor and to link psychological, socio-cultural and decision-making aspects. It provides students with an understanding of consumer purchasing behavior.
BAC225 Sales & Purchasing Management

The course is aimed to transfer knowledge of sales and purchasing concepts and help students learn how to apply them to solve business problems. Effective management of salespeople and purchasing functions is critical to business success because of high pressures on cost optimization and resource efficiency. The course activities demand active participation and ideas exchange, cases discussions and theory adaptation to reality.
BAC311 Global Business & Marketing

This course provides an understanding of the content, issues, contextual factors, administrative mechanisms and organization processes relevant to establishing and maintaining effective global marketing strategy.  It also assists students in developing strategic decision-making skills for international market entry development and success.
BAC312 Financial Statement Analysis

This course is a practical course. The examples are taken from financial statements of real companies, and the analysis is done in class. Students prepare some of the classes with homework. 
BAC313 Small Business Management

This course studies all the forms necessary to run an efficient and successful small business, including personnel, accounting, time management, general office and sales forms.
BAC314 Negotiation

One objective for this course is to give students self-confidence in their negotiation skills. The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process.
BAC315 Corporate Finance

The course addresses the three main problems of Corporate Finance: how a corporation should invest its funds, how it should finance its investments, and to what extent it should distribute some of its assets to its owners.
BAC316 Industrial Marketing

The course provides in-depth coverage of the three key components of industrial marketing management: organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services. Beginning with an overview of industrial marketing, the course discusses in detail integrated business development, industrial market segmentation and pricing and distribution of industrial products and services. It goes on to discuss the role of personal selling in industrial marketing, customer satisfaction, and industrial marketing research. Finally, it discusses standard and fabricated industrial products and capital equipment and services.
BAC321 Business Policy & Strategic Management

The course is designed to explore the problems faced by the senior management of an organization, and after the development of a suitable framework for problem analysis, will deal with the concept of strategy:

• Strategic analysis
• Relating strategy to the future development of the organization
• Implementing strategic plans.
BAC322 Budgeting & Control

This course teaches students to understand the purpose and interpretation of company budgets and how to develop them from a management perspective. One of the main aims of the course is to provide students with the main concepts, tools, and techniques for Budgeting and therefore enable them to analyze budgeting variances.
BAC323 Organizational Communication

The study of organizational communication provides students with the ability to analyze and understand audiences, situations and sources, and also to develop appropriate messages in a variety of contexts.
BAC324 Cases in Marketing

This course course will be a complement to the skills and knowledge that students will have already acquired in the area of Marketing.  This means, we will be looking at cases that depict what Marketing is, what it consists of, what is its scope and what competencies Marketing Managers have today in the corporate world.
BAF201 Economic Environment

This module aims to provide students with an understanding of the economic environment; an understanding of the basic concepts and methods of economic analysis; the ability to apply economic theory in both microeconomic and macroeconomic contexts and the foundation for further study in economics.
BAF202 Financial Accounting

This module is an introduction to financial accounting. Its main aim is to provide students with the basic techniques and skills required in order to prepare a full set of financial statements. The module includes accounting principles and concepts, double-entry bookkeeping and an introduction to the accounting regulatory framework. It provides students with the opportunity to prepare financial statements using a software package. It also introduces more advanced topics such as consolidated accounts, goodwill and inflation as grounding for further study.
BAF203 Managerial Finance

This module aims to provide an understanding of the basic concepts of finance and management accounting. The techniques learned on this module will form the basis for future studies and include investment decision making, management of working capital, and the classification and interpretation of cost behaviour in management accounting.
BAF301 Advanced Financial Accounting

This module enables students to build on the knowledge and skills gained in level 1. Students will gain knowledge of the principles and techniques used in the process of financial accounting and reporting. Students will develop their ability to understand and critically analyse key techniques and practices within the framework of financial accounting and reporting. Students will also develop and refine their transferable skills, including communication, presentational skills, critical analysis, time management and team-working.
BAF302 Consulting to Organisations

This module builds on learning achieved in both the level one by providing an opportunity to apply theoretical knowledge to organisation practise. This is achieved by students working in small teams on a real time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives the student the responsibility of managing themselves, their time, their team relationships and their relationships with external clients to achieve outcomes of real significance to the client.
BAF303 Financial Mathematics

This module provides students with a grounding in the mathematical concepts that underlie financial processes and financial decision making, and in particular complements the study of these areas in economics and accounting. Specific aims are to extend students’ knowledge of probability, to explore extensions of compound interest ideas to more complex and realistic applications including annuities and bonds, to model financial data using time series models and Markov chains, to apply discrete methods for option pricing, and to use utility to make decisions in risky environments.
BAF304 Law for Accountants

This module covers the syllabus required for exemption recognised by ACCA and CIMA. The first part of the module provides the essential basic knowledge and understanding of English law, while the second part covers Company Law.
BAF306 Quantitative Methods for Financial Business

This module gives students a thorough grounding in quantitative methods used for accounting and economics, and in the use of a computer package to analyse business data. It is designed for students with a good mathematical background, and covers both the completion of mathematical calculations by hand and using a computer, and the interpretation and communication of quantitative results.
BAF307 Trade and International Business

The aim of this module is to provide an understanding of the issues relating to international trade and business in an increasingly interdependent world. The specific aims are to develop a theoretical understanding of the causes of world trade as well as some practical appreciation of the business of trade and the role of MNEs in it. We shall consider the gains and benefits of free trade and the trade liberalisation process as well as an understanding of the world trading system and multilateral trade negotiations.
BAF401 Business Economics

This module aims to develop students’ knowledge of business economics, building on Level 2 Economics of the Firm. The module aims to explore the economic approaches to the nature, emergence and architecture of business organisations for profit; assess key issues about ownership, control and corporate governance; analyse different business strategies, explaining why and how firms diversify, change their boundaries, make strategic alliances; and apply economic theory to the multi-market firm in a domestic and international context.
BAF402 Consulting in Organisations

This module introduces students to organisation consulting. It builds on learning from prior modules, and provides the student with a theoretical introduction to consulting and the idea of organisation learning. Students undertake a live group consulting project as part of this module.
BAF403 Contemporary Issues in Business

This module aims to develop critical appreciation of contemporary issues and practices in business, including a ‘foresight’ dimension of anticipating future trends; to synthesise and compare approaches in several business disciplines, showing how they can be used together in examining current business situations; to relate abstract concepts, assumptions and data in research into business to practical judgements and individual initiative, through critical exploration of practical uses of analytical management and planning techniques.
BAF404 Organisational Internship

The primary aim of the internship module is to build on students’ academic learning by providing them with the opportunity to undertake a period of unpaid work experience to apply and further develop work-related knowledge, skills and capabilities, together with the aptitude to learn from experience.
BAF405 Business FinancePrinciples and techniques of financial analysis: financial planning and control, profit planning and management, capital budgeting, working capital management, financial structure, and the cost of capital; valuation theory and dividend policy.

At the end of the course, a student will be able to benefit of working executives and professionals interested in acquiring a good understanding of Finance, Accounting and Control.
BAF411 Auditing

The aim of this module is to develop knowledge of the purpose and need for auditing of financial statements; to understand some of the theoretical contexts of auditing and to develop an ability to evaluate the use of modern auditing techniques in a variety of practical situations. The module sets the practical application of knowledge within conceptual, regulatory, governance and ethical frameworks. Students will learn how to develop and apply audit strategies and learn the practical application of Auditing Standards (ISAs).
BAF421 Corporate Accountability

This module provides students with an understanding of the concepts and key issues in corporate governance and corporate accountability. The module will provide an overview of the high profile cases of corporate failure. In this module, traditional corporate governance theoretical framework is extended to address issues underlying corporate accountability. Some of these issues include the significance of corporate transparency and social audit in maintaining corporate accountability.
BAF422 Finance

The main aim of this module is to provide students with solid understanding of contemporary corporate finance both theoretically and practically. The module will explain all the main aspects of financial management, including investment decision, financing decision and working capital management. It will enable a critical appreciation of the link between accounting and finance, and the interaction between financial decision-making and capital market behaviour.
BAF431 Financial Accounting Theory

This module examines accounting theory and its influence in financial accounting. The module aims to provide students with an opportunity to evaluate and apply different strands of accounting theory to research in accounting. The syllabus is designed to provide an in-depth exploration of philosophical debates connected to the generation of knowledge, whilst connecting such debates to those currently employed in accounting.
BAF432 Financial Statistics

This module extends the ideas and techniques introduced in Financial mathematics. A central theme is the extension of discrete ideas to the continuous case, with applications to distributions, time series and forecasting models, and option pricing. The module uses eigenvalue methods to analyse Markov chains, covers the estimation of model parameters from financial data, and explores the use of game theory to make business decisions.
BAF433 Financial Performance Analysis

This module aims to provide students with the knowledge and skills to enable them to analyse, understand, and interpret the financial performance of companies.
BAF441 Taxation

This module aims to introduce students to UK personal and business taxation. It deals with the fundamental principles of UK tax law and practice, including the computation of tax liabilities. This will lead students to tackle more complex computational problems and to identify tax planning opportunities. Students will also be introduced to the use of tax software packages, and will gain hands on experience of their use.
BAF480 Final Year Project

This unit will consists of an individual student-led investigation accounting and finance project into an applied business problem. The student must choose and define the topic, research relevant information (either primary or secondary), set that information in the context of an appropriate intellectual framework, draw relevant conclusions, write up and submit the work in an approved format, target length 10,000 words.
BAH211 Cross-Cultural Business Issues

The course is designed to explore the complexities of business in culturally diverse circumstances. It will include aspects concerning the company’s internal environment, joint ventures and international expansion. It will specifically address how cultural diversity can lead to competitive advantage. The course will not limit itself to “culture” as a national phenomenon but will draw on the diversity of gender, social class, ethnicity and language.
BAH212 European Marketing Issues

The course examines marketing strategy in Europe and business culture; expansion of the Union; the development of the Euro as a single currency; economic and monetary policy; the present state of business in Europe and future trends. This will provide students with a political and economic overview of the European Union and will illustrate the response of European institutions, businesses and consumers to the European marketplace within a global economic environment.
BAH221 Marketing Research

This course provides the students with the necessary knowledge and insight into the key marketing research concepts. The objective of the course is that the students will be able understand how market research is performed, how different questionnaires are elaborated and how to communicate the findings to managers.
BAH222 Project Management

Project management includes developing a project plan, which includes defining project goals and objectives, specifying tasks or how goals will be achieved, what resources are need, and associating budgets and timelines for completion. It also includes implementing the project plan, along with careful controls to stay on the “critical path”, that is, to ensure the plan is being managed according to plan. Project management usually follows major phases (with various titles for these phases), including feasibility study, project planning, implementation, evaluation and support/maintenance.
BAH223 E-Business

Small and medium businesses are constantly on the lookout for ideas and innovations that will save money, improve access to markets, and give them a competitive advantage. The revolution in business that has resulted from electronic commerce/eBusiness provides an opportunity to accomplish all these benefits, but a number of new concepts must be learned before electronic commerce can be adopted successfully. If you want to understand what eBusiness is and what it can do for your business, this new course will help you develop your personal eBusiness plan and get your Web site up and running quickly.
BAH224 Managing in the Service Industries

The course is designed to explore the complexities of service management with particular emphasis on the strategic issues involved in; the service concept, positioning, human resource management and including:

• Managing change
• Managing growth
• Image
BAH311 Business Logistics

Logistics includes all the activities to move product and information through the supply chain. The supply chain provides the framework for businesses and their suppliers who join to bring goods, services and information efficiently to ultimate consumers.
BAH312 Decision Analysis

An introduction to the essential analytical skills needed in the management decision process
BAH313 Change Management

This course aims to develop the students’ concept of change management in individuals, teams, organizations and societies.  Stated simply, change management is a process for managing the people-side of change.
BAH321 Cases in Finance

The course addresses the examination of case studies to give practical illustrations of financial problems relating to particular parts of an organization or to the organization as a whole.
BAH322 Leadership & Team Building

This course offers integrative knowledge and skills for the manager in his or her role as a leader of a business organization in a global context. The leader needs to connect his organization to the interests of internal and external stakeholder, is responsible for the effective design of the organization and must lead as well as manage organizational change. Starting with his organization in its environment and the idea of strategy, the course focuses on the different ways in which strategies can be implemented in organizations in the form of structures, control systems and culture. The role of the leader gets special emphasis, as the person who brings life to formal structures, creates culture and motivates people. This leadership role confronts him/her with ethical dilemmas and questions on how to give substance to the social responsibility of the organization. It is the challenge of the manager to be successful, both personally and in his or her role, while respecting the whole range of responsibilities. Change on different levels – global economy, products and markets, organizational structures and systems, and individual work roles and identities – is a pervasive theme throughout this course.
BAH323 Total Quality Management

The course focuses on the quality field, examining how quality may be managed in a total sense in the enterprise, helping to improve overall business performance. The course aims to approach the field from a practical perspective, using real companies for group work throughout the course, and presenting a series of tools that may be used to improve company quality and performance. The link with other areas of the business, specifically operations and innovation are emphasized throughout.
BAH324 Retail Management and Merchandising

The course is designed to explore the complexities of retail operations from a management point of view with particular emphasis on the strategic issues involved in; site location, retail organisation, human resource management and store merchandising policy and including:

• Retail Operations
• Relating strategy to the future development of the organisation
• Pricing, promotion and store design.
BAH325 Portfolio Management

The course will focus on the application of financial theory to the issues and problems of investment management. Topics will include portfolio optimization and asset allocation, the basics of bond pricing and debt portfolio management, the theory of asset pricing models and their implications for investment as well as techniques for evaluating investment management performance. The course will build upon the analytical skills developed in Financial Management. Prerequisites: Financial Management and a working knowledge of statistics. Spreadsheet proficiency is essential.
BHS201 Human Biology

What constitutes and is necessary for life – clinical death, cells and tissues, introduction to anatomical specimens, anatomical terminology, anthropometric data collection and analysis, basic statistics, molecular bonds, osmosis, cell respiration. Basicgenetics, cell division, protein synthesis, membrane charges and the nerve impulse. Sensory receptors and pathways, organisation and functions of the central and peripheral nervous systems, information processing, special senses. Components of the skeletal system, joints and movements, muscle structure, muscle actions in a functional context (how do they really work?), activity analysis.
Structure and function of the human body with emphasis on the physiology of the cardiovascular, immune, respiratory, endocrine, digestive, urinary and reproductive systems.
BHS203 Introduction and Practice of Occupational Health and Safety

This unit provides the knowledge and skills to apply basic principles of law, ethics, hazard identification and accident investigation to the workplace. An introduction to the occupational health and safety professions. General awareness of hazards, risk, occupational health and safety law, and hazard management. Studies the importance of health and safety and the focus of a multi-disciplinary approach. Report writing, research and oral presentation skills. Experience to include routine inspections of workplaces and submission of reports.
BHS204 Introduction to Microbiology

Differentiation of viruses, algae, protozoa, fungi and bacteria, prokaryotic cellular structure and function, growth and respiration of bacteria. Principles of sterilisation, disinfection and antimicrobial therapy. Host-parasite relationships. Disease transmission. Principles of isolation and identification of bacteria. Applied microbiology.
BHS206 Epidemiology

Evolution of epidemiology. Host, agent and environment. Concepts of health and disease. The natural history of disease. Estimating health and disease in populations. Demography. Concepts of risk factors and causes. Validity and reliability of data. The design of epidemiology in investigations. Fundamental biostatistical concepts.
BHS207 Health Science Communication

Introduction to information technology and its application to health sciences. Information literacy (sourcing information from libraries, books, journals and the Internet). Critical appraisal of information. Use of information in oral presentations and in academic writing (citation, referencing). Avoidance of plagiarism. Cross cultural communication including Indigenous Hong Kong. Communication with people with disability. Communication in teams.
BHS210 Epidemiology and Biostatistics

The nature of data collected in epidemiological, clinical and biomedical research. Statistical and graphical methods for describing and reporting data in the health sciences. Methods for the investigation of clinical and public health problems. The logic of inferential statistics – confidence intervals, correlation, t tests and x2 tests. Use of Excel.
BHS302 Psychology

Broad outline of the nature, methods and fields of psychology. Introduction to psychology and methodological issues related to the study of human beings. Introduction to social psychology, personality, health, developmental and psychopathology.
BHS306 Health, Safety and Hygiene

This unit is an introductory unit to occupational hygiene area with aim to equip students with theoretical and practical knowledge of various occupational hygiene techniques based on current research and recent advances in this area. The topics covered include hazards in the work environment, occupational health, toxicology and epidemiology, workplace exposure standards, dusts and articulates, metals, gases and vapours, physical hazards in the work environment, noise and vibration, thermal environment and pressure, radiation (ionising and non-ionising), chemical hazards, biological hazards, controls for workplace health hazards and sources and information.
BHS307 Health and Society

Population health. Definitions of health, disease and disability from a global and Australian perspective. Natural history of disease, global burden of disease, social determinants of health and illness. Risk factors and causation. Health inequalities within and between countries, indigenous health, high risk groups, primary, secondary and tertiary prevention, ethics and health.
BHS311 Practice of Public Health

Introduction to public health theory. Recent trends in public health practice. Environmental and nutritional factors that impact on health. Major causes of morbidity and mortality in Australia. National health priority areas. Indigenous health issues. Application of primary, secondary and tertiary levels of prevention in public health. Evidence-based practice in public health.
BHS321 Safety and Environmental Health Law

An examination of the common law legal system, including parliamentary, government and court systems. An analysis of specific area of law including negligence, nuisance, workers compensation and occupational health and safety laws in Hong Kong.
BHS327 Injury Management and Workers’ Compensation

Injury management and worker’s compensation explores individual, organisational, social and institutional responses to the management of occupational injury and disease. Specific consideration is given to the consequences of injury and disease and the complex processes of worker’s compensation, injury management and prevention programs.
BHS331 Hazard Recognition and Risk Assessment

This unit will build knowledge and develop competence and skills in the techniques that support hazard recognition and the assessment and control of risks associated with workplace settings. It also includes practical frameworks for the application of occupational and environmental health risk assessment and detailed examination of the roles of risk perception and risk communication in risk control and management.
BHS339 Occupational Health and Safety Practice

This unit is designed to facilitate the transfer of knowledge gained in earlier units of the course to application in the workplace. In particular the aim of this unit is to develop practical occupational safety and health skills associated with hazard identification, risk assessment, incident investigation and workplace safety communication.
BHS401 Health and Safety Technology

The health and safety technology unit provides students with theoretical background and practical approaches to the control of a range of Safety hazards. Emphasis is given to the use of effective planning, design and engineering technology in accordance with the hierarchy of hazard control principle.
BHS403 Health and Safety Management

This unit outlines the concepts underpinning management approaches to occupational health and safety, describes the role and responsibilities of the health and safety professional, provides examples of the occupational health and safety management systems promoted in industry and government, and the ways these can be most effectively implemented.
BHS405 Professional Placement

Development and expansion of professional and practical skills within a workplace situation. A major component is the design and completion of a workplace based project in a field of interest, appropriate to career development.
BHS411 Occupational Health and Safety (Industrial Relations)

In this unit students will be introduced to the scope, and philosophical and theoretical foundations used in describing and analysing employment relationships. Examines the three main parties involved, namely government, employers and employees, and their interests in occupational health and safety. Processes and changes in establishing working relationships are investigated along with the implications for occupational health and safety practice in the workplace. Sources and methods for resolving conflict are studied from the perspective of both formal administrative processes and the theory and skills of negotiation.
BHS413 Environmental Health Specialisation

Water pollution – natural water systems, recreational waters and potable water supply monitoring and analysis for water quality. Integrated catchment management. Swimming pools – water quality management. Standard codes of practice and legislation. Air pollution – environmental systems, natural and renewable cycles. History of air pollution and case studies on the associated health effects. Air pollution meteorology, types of air pollutants, sources and effects on human health, vegetation, animals and materials, together with economic effects. Sampling and analysis for air pollutants. Introduction to pollution control methods. Current legislation, government policies, standards and codes of practice. Project preparation and design.
BHS419 Toxicology and Diseases

A conceptual framework for toxicology and related impacts on human health from environmental and occupational exposures. It will develop knowledge and skills to identify environmental and occupational exposures of concern, reveal mechanisms by which toxicants initiate pathological dysfunction or disease, and identify interventions for the prevention of adverse health effects associated with environmental and occupational exposures. Topics include toxicological terminology, toxicokinetics, toxicodynamics,toxicological testing methods, environmental, occupational, biological monitoring, causes and prevention of adverse consequences to human health that may result from environmental and occupational exposures.
BHS420 Health, Safety and Hygiene

Developed to enhance the knowledge and skills acquired in Occupational Health and Safety Hygiene 282. Students will gain practical skills related to occupational hygiene in the field, to the toxicological evaluation of chemicals and to the risk assessment of hazardous substances.
BHS423 Occupational Ergonomics

This unit provides a foundation for understanding the key concepts and principles related to ergonomics. The aim of ergonomics in industry is to increase productivity, and decrease accidents and illnesses by obtaining a good fit between the employer and the job. Examines relationships between employer, work equipment and work environment. Topics include cognitive ergonomics, anatomy and physiology, workplace design, manual handling and anthropometry, thermal comfort and vibration and ergonomic related disorders. Case studies are also used to test students’ current knowledge and understanding of the way complex systems are designed and used.

Developed to enhance the knowledge and skills acquired in human factors. Students will gain practical skills which include improving the operability, maintainability, usability, comfort, safety and health characteristics of systems to improve the human and system effectiveness and to reduce the potential of injury and error.
BUS001 Word Processing

Experience in preparing copy on electronic systems is now widely expected in the publishing industry. The college provides instruction and practice in the use of one of the standard commercial word processing packages.  The college provides instruction and practice in the use of one of the standard commercial word processing packages. Skills developed include: entering and formatting data; saving files; spelling check; printing.
BUS103 Marketing Fundamentals

This course introduces the role of the marketing function in organizations, the concept of marketing and marketing mix (gods, price, distribution and promotion) and environmental factors that influence the marketing activity.
BUS104 Quantitative Methods for Business

This module introduces students to the effective use of mathematical and statistical techniques in business. Rather than explaining the mathematical and statistical techniques out of context, the module adopts a problem solving (business-scenario questions) approach, which clearly shows how they are relevant in the business and management environment. As well as making the subject relevant and accessible to students who may not have a strong mathematical background, the approach shows how quantitative methods related to other subjects studies on business courses.
BUS105 Introduction to Management

A study of the management processes used by both large and small businesses and introduces students to the management skills required to achieve organisational goals.  It examines Australian and international management systems, the evolution of organisational cultures and how management structures influence performance and profitability.  Also covered are the historical and contemporary schools of management theory and by using case studies the concept of the ideal manager is explored in meeting the multiple goals of business performance, social responsibility and management ethics.
BUS106 Introduction to Marketing

The basic principles of marketing and fundamental marketing concepts and functions, role of marketing in the economy, role of marketing in the economy, consumer orientation, value creation and quality management in marketing.
BUS107 Internet Marketing

The Internet as a means for promotion and on-line booking of airfares, holiday destinations and tourism packages. Students evaluate web sites and learn how to use the Internet as a tool of global marketing.
BUS108 Management and Cost Accounting

The practical application of accounting procedures to aid management decisions. Students learn material, labour and overhead costing concepts, direct costing and cost volume – profit and break even point; financial statement analysis, calculation of decision making ratios; payroll budgeting, compliance with taxation law and financial reporting regulations. A broad prospective is provided through the study of accounting procedures in both the Australian and international environment.
BUS109 Introduction to Company Accounting

Examines accounting for companies and covers recent changes such as Accounting Standards for companies, which now have legislative backing, and the enactment of the National Scheme of Companies legislation.   Topics include: share capital; profit determination; loan capital and accounting reports.
BUS111 Human Resource Management 1

Examines human resources within the total management structure of an organisation.  Topics include: strategic human resource management; the role of human resource department; role of the human resource manager in job analysis, recruitment and selection, performance appraisal; career development, training of groups and individuals; occupation health and safety, and workplace relations legislation in Australia.
BUS114 Entrepreneurship

This subject provides both principles and practical applications involved in entrepreneurship.  Areas addressed include: developing products and services for new ventures; business plans; market evaluation; sources of finance including venture capital; public relations; entrepreneurial management; high technology entrepreneurship; creativity and growth strategy.
BUS115 Global Enterprise & Issues

This subject is a guide to global management ideas and practices. It locates these ideas and practices in such a way which students will be able to evaluate and relate them to the business environment. The subject seeks to develop skills, knowledge and resources to exploit and take advantage of the exciting changes and development in the field of global enterprise issues.
BUS118 Business Law

An overview of business law in Australia with emphasis on the law of contract and employment legislation, law and society, court structures and roles, law of torts, law of contract, employment law and company law.
BUS119 Keyboarding/Word-processing

Students develop professionally-acceptable typing speed and standards. Instruction is by professionally trained teachers and practice is provided by a computer-based training system. The course also covers standards expected in the presentation of copy and manuscripts.
BUS120 Australian Business Law

An overview of business law in Australia with emphasis on the law of contract and employment legislation, law and society, court structures and roles, law of torts, law of contract, employment law and company law.
BUS121 Quality Management

The concept of total quality management and how it affects both the relationship between management levels within the organisation including quality fundamentals, functions, systems, processes, programs and quality assurance.  Quality principles are applied to the relationship of the business to its market via a customer focused sales management strategy.
BUS124 Direct Marketing

This study area covers: direct versus general marketing; direct marketing functions and applications; offers in direct marketing; direct marketing media; direct mail packages; telemarketing; on-line marketing; measurement techniques; fulfilment
BUS126 Promotional Marketing

This subject focuses on the two major areas of marketing communication – advertising and promotion – as the primary communication methods used to inform consumers of the types of products and services available, as well as to attract them to make buying decisions.
BUS127 International Business

The role of the contemporary manager in the expanding global business environment.  Extensive case studies are utilised to demonstrate how management is influenced by the international geopolitical climate in decisions to expand offshore, invest in overseas businesses, encourage capital inflow and develop a multinational marketing focus.
BUS128 Sales and Marketing (Travel and Tourisum)

How to manage sales and marketing activities in the tourism industry.  Topics include: setting volume targets developing product market plans and advertising campaigns; preparing marketing budgets; implementing product marketing plans; promoting preferred product range; up selling and selling extras; understanding consumer behaviour and market research. Students learn how to develop travel products to meet market needs, including: researching market potential; coordinate the production of brochures and marketing material; negotiating with suppliers; calculating net and gross rates; costing tours and itineraries; preparing sales manuals; analysing customer preferences; creating a promotional display stand; meeting with principals and representatives; evaluating competing products.
BUS129 International Marketing

The application of marketing principles to the international business environment.  Students learn how to plan a marketing campaign to take advantage of world markets and examine how economic, political and cultural differences affect promotional, pricing and distribution strategies.
BUS130 Business Communications

This subject develops students’ communication skills in both verbal and non-verbal communication and in writing effectively in the business environment. It also covers internal and external communication in a business organisation, and develops research skills.
BUS131 Business Meetings and Conferences

The management of corporate events, business meetings, seminars and conferences. This subject teaches the planning and on-site coordination of meeting agenda; conference programs; speaker and workshop sessions; audiovisual and interpreter services; media liaison; catering and technical support. Students learn how to set up a delegate database, arrange registration desk procedures and assemble conference satchels and briefing papers.
BUS137 Marketing and Consumer Behaviour

An overview of the concept of marketing, the motivations and behaviour of consumers and the place of advertising within a marketing strategy.  Topics covered include: marketing concepts and management; market segmentation; buyer behaviour; marketing planning; marketing within an agency; marketing decision making; market research; marketing systems; creativity in marketing; planning the marketing and advertising program; product life cycle; product policy decisions; new product decisions; price decisions; distribution decisions; promotional and advertising budgets.
BUS141 Business Economics

This subject provides students with a broad coverage of macroeconomic and microeconomic concepts. It introduces students to economic theory applied to the economic policies and decision-making of a business organisation. It also examines the constraints operating in the real world, including those of a political, legal and constitutional nature, as they apply to the everyday operations of business operations.
BUS145 Entrepreneurship

This subject area provides both principles and practical applications involved in entrepreneurship. Topics include: developing products and services for new ventures; business plans; market evaluation; sources of finance including venture capital; public relations; entrepreneurial management; high technology entrepreneurship; creativity and growth strategy.
BUS161 Consumer Behaviour

An overview of marketing information systems and their effectiveness in predicting consumer response to a range of marketing strategies.  Students examine primary and secondary data sources, observation techniques and design and implement market research surveys.
BUS162 Consumer Public Relations

The relationship of public relations to consumer marketing campaigns.  Students learn how to utilise public relations tools in the promotion and advertising of consumer products and services as part of an organisation’s communications strategy.  Case studies and practical projects include responding to client briefs, pitching, presenting and preparing proposals, developing key messages and appropriate media, budget allocation, and sponsorship and fund raising.
BUS163 Corporate Public Relations

An examination of the frameworks for managing corporate public relations including crisis and issues management, community consultation, finance and investor relations, government and public affairs, reputation and identity management and employee communications.  Topics also include the development of corporate media relations and the role of ethical and professional standards in consultations with the wider community.
BUS164 Customer Relations

This subject studies the concepts and practices of service provision and develops skills in interpersonal relations and communications. It examines guests expectations, differing customer profiles, the anticipation of customer needs, the art of conversation, suggestive selling, administration of communication systems, procedures for problem solving and dealing with social and cultural differences.
BUS165 Customer Service

This subject develops interpersonal relations and communication with clients including identifying and anticipating customer service needs, adapting to social and cultural differences, handling objections and complaints, personal presentation, listening skills, product knowledge and promotion of products and services.
BUS167 Business and Investment Finance

Examines finance for small and large firms, unlisted companies and firms listed on the stock exchange. Role and function of the finance manager in investment and financing decisions. Evaluation models and calculations for determining business valuation.  Topics include: leasing, capital structure, capital budgeting, working capital management and dividend policy.
BUS168 Public Relations

A subject designed to show how public relations complements marketing and advertising strategies and to provide students with skills in public relations practice.  Topics include: PR agents and campaigns; PR, advertising and sales promotion; publicity; media conferences; brochures and newsletters.
BUS169 Public Relations Professional Practice

This subject provides an overview of the public relations industry in Australia and internationally and examines associated practice standards.  Topics include: the public relations function in various industries; key public relations theories; the role of public relations research and planning; measurement and evaluation of public relations activities; the relationship between public relations; marketing and advertising; career paths in the public relations professions.
BUS172 Financial and Investment Management

This subject covers the fundamental techniques of financial analysis and the maximisation of wealth through financial management for the non-accounting manager. It provides students with the knowledge and skills to work towards the establishment of standards of control and the application of timely and corrective measures to ensure achievement of a firm’s financial objectives.
BUS173 Financial Management

Students learn basic financial recording procedures, the preparation and control of budgets and how financial information is used in the management of a range of tourism businesses.
BUS181 Strategic Management

This study area covers: the concept and application of strategy and strategic management in enterprise; strategic planning; strategic management models and elements; internal/external analysis; formulation; competitive analysis.
BUS182 Strategic Marketing

This study area covers: the strategic marketing process; SWOT and Issues analysis; portfolio planning; industry structure models; growth strategies; international marketing; information gathering and analysis.
BUS191 Business Enterprise Project

Students gain hands-on experience in setting up and operating a business. In compliance with current Australian corporate legislation, students form a company, register a business name, develop, produce, market, promote and sell a real product and supervise accounting records, shares issues and declaration of dividends.
BUS201 Business Organisation

Provides the participant with the knowledge and skills to identify the impact that individuals, groups and organisational structure have on behaviour within organisations, in order to respond to change and improve organisational effectiveness.

It provides competency based training in the efficient and effective management of operations in manufacturing and service organisations. The competencies gained should enable participants to recommend and implement effective change programs and processes in the workplace. It will enable them to develop strategies and act to establish and maintain the trust and support of subordinates, immediate managers, peers and colleagues.
BUS202 Business Mathematics

Provides the participant with the knowledge and skills to apply mathematical techniques to a variety of business applications and decisions.  They will be able to perform with the aid of a calculator or computer, percentage adjustments to common commercial situations including those requiring algebraic manipulation of formulae, use mathematic equations and percentage adjustments lo solve business problems.

They will be able to explain the concepts of time, value of money and be able lo perform calculations involving simple interest, and distinguish between simple and compound interest and perform calculations involving compound interest. They will also define an annuity and apply annuity formulae to solve practical problems, calculate depreciation rates, plot and interpret straight-line graphs and apply all of these to business problems and decision making.
BUS203 Business Management

The purpose of this module is to provide competency based training to develop effective information management skills in the workplace. Participants should be able to obtain, record and store information for action; gain skills associated with operational efficiency and productivity improvement they will be able to apply techniques to monitor and maintain effective and efficient delivery of production output and client services; and will be able to identify and evaluate opportunities for improvement to services, products and systems.
BUS204 Business English

This provides training in effective communications skills in organising and conducting structured meetings, in recording the outcomes of those meetings in the workplace, in writing and presenting an investigative document and for formal interviews.
BUS205 Organizational Behavior

Introduction to organization theory, behavior and interpersonal communication; concepts of power, authority and influence; the role of philosophy and values in organizations.
BUS206 Personal and Professional Development

The primary aim of this module is to enable students to develop themselves personally and professionally as marketers. The module will include learning how to learn, identifying the student’s own personal brand, engaging in career development activities, understanding the world of marketing and the activities of marketers, developing career aspirations and plans, and initiating actions aimed at achieving desired career goals. Students will be introduced to a number of broad career options in marketing (both employment and self-employment), and will be introduced to relevant knowledgeable skills (e.g. self marketing and personal branding) that help them prepare for an intended career. They will also engage with the principles, assumptions and ethical implications underlying the career-related activities introduced in this module. This learning process will continue in various other modules in the marketing programme.2
BUS207Marketing Foundation

This programme aims to provide students with a comprehensive overview of marketing concepts, frameworks and techniques. The module adopts the perspective of the general manager, who needs to understand how the marketing concept contributes to business success. Also general managers need to work alongside marketing professionals to solve business problems. Students will gain an understanding of the significance of the external and internal operating environments for marketing practice, methods to identify market segments, and the impact organisations can achieve via developing and integrating the marketing mix. Emphasis will be placed on using data to improve business performance. This includes the design and commissioning of research, and the validity and interpretation of results. Ethical aspects of market research and intelligence will also be addressed.
BUS208 Project Management

This study area teaches students to: analyse project briefs and prepare project plans; establish project team requirements, resource availability and costs; manage and evaluate projects.
BUS211 Business Accounting

This provides the participant with knowledge of accounting standards, procedures and concepts as they apply to basic management reports and analysis; incomplete/single entry systems; one-write systems; not-for-profit organisations.  It also provides knowledge of accounting standards, procedures and concepts as they apply to inventories; partnerships; primary producers; leases; consignments and investments.
BUS212 Approaches to Decision Making

This provides competency based training to develop facilitation skills in group problem solving and decision making processes to achieve objectives. It enables participants to establish group goals and objectives, manage the group and facilitate group problem solving and decision making processes to achieve goals and objectives.

They will be able to effectively manage grievances and disputes in organisations and they will be able to identify and employ, in relation to job role, disciplinary and counselling procedures.
BUS213 Business Statistics

Provides the participant with knowledge and skills to interpret and use statistical techniques in a variety of business activities. They will be able to prepare, plot and interpret data for visual presentation and identify problems associated with visual presentation; calculate the measures of central tendency from grouped data and estimate from ungrouped data; calculate the common measures of dispersion from grouped and ungrouped data and measure the nature and degree of relationship between two variables and present this relationship by a linear equation. They will also be able to apply elementary probability concepts and identify the main features of a normal distribution probability curve and perform business calculations involving it and explain the importance of sampling to public and private enterprise. They will be able to identify and interpret the four basic measures of fluctuations that appear in a time series analysis.
BUS214 Business Communication

Students will be able to prepare and present a document relevant to a specified task and deliver an oral presentation relevant to the specified task. The main focus is on presenting workplace   information   using   both   written   and   oral   communication skills.
BUS215 Principles of Management Information Systems

This module describes the role of MIS in management, including current professional practices and methodologies. Includes presentation of systems theory, decision theory, organizational models, types of MIS, planning and MIS development.
BUS216 Accounting for a Small Business

This module examines each component of the accounting cycle, with emphasis on practical application. Participants will learn how accounting is practiced in the workplace by acquiring an understanding of payroll systems, inventory, specialized journals, subsidiary ledgers, sales taxes, and cash management.
BUS217 Marketing Intelligence

This module introduces students to the kinds of information and ways of thinking that they are likely to encounter in marketing contexts. Students will learn how find, interpret, evaluate,create and manipulate a variety of information, including: numbers, text, graphics, maps, and multimedia. They will also learn the craft of critical thinking, enabling them to evaluate arguments made by marketers, and to construct evidence-based arguments on which to base marketing decisions. The module will provide a grounding in information expertise and thinking ability which will be applicable elsewhere in their marketing studies, and also later on in their careers as marketers.
BUS218 Principles of Marketing

The topics of this module include identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
BUS219 Business Organization

Provides the participant with the knowledge and skills to identify the impact that individuals, groups and organisational structure have on behaviour within organisations, in order to respond to change and improve organisational effectiveness.
BUS221 Economic and Financial Aspects of Business

In this module, students will gain an understanding of key macroeconomic and microeconomic principles that inform a great deal of marketing thought and practice. They will also gain important insights into how economics factors and the economy affect marketing decisions and outcomes. In addition, students will learn the fundamentals of accounting and finance necessary to make more effective marketing decisions and to assess the cost and financial implications/outcomes of those decisions.
BUS223 The Meetings and Event Sector in Australia

An overview of the meetings, conferences, festivals and special events sector. Emphasis is given to the relationship of events to domestic and international tourism and covers information sources on event venues and services, legal and ethical practices and future trends in conference and event management.
BUS229 Introduction to Entrepreneurial Studies

This course introduces the students to the concepts of invention and innovation. Students will appreciate the contributions that inventors and innovators have made to their country and the world. Next, the students will work through the process of recognizing an opportunity, generating ideas, evaluating the opportunity and ideas based on economic viability and social teaching, and selecting an idea that will be the basis for the culminating activity of the course – the venture plan. Students will realize that opportunities are all around them and there are unlimited ideas that can be generated from those opportunities. Students will understand that even if an idea is legal, it may not be a moral activity. A fundamental question is always “can the idea be implemented for the service of humanity or is it to be for exploitation”. Students will understand the purpose and scope of market research and perform some research on a local level.
BUS230 Workplace Relations Law

Course aim

The aim of this course is to provide students with an understanding of the law of workplace relations in Australia. The course builds on skills acquired in earlier core courses with particular emphasis given to problem solving, independent research and written communication.

Course content

• Identifying workplace relationships – employees and independent contractors
• Employer and employee common law obligations
• Statutory conditions of employment
• Managing the Dynamics of the Workplace Relationship
• Discipline and termination of employment
• Disputes and industrial action
• Occupational health, safety and welfare & Workers Compensation
• Industrial Tribunals – advocacy skills and strategic management of disputes
• Discrimination and equal employment opportunity
BUS301 Office Management

This identifies the role and functions of an office as an integral part of a nominated enterprise. It discusses the role of organisational and office procedures; teaches how to assemble ne\v files and integrate into the filing system, identify and archive inactive and dead files and maintain a system for recording documentation movements to ensure integrity.
BUS302 Human Resource Management

The participant will be able to plan work activities to meet specific objectives, determine the best work methods or processes to adopt; allocate work and specify/describe jobs and roles; establish standards, measurements and controls to monitor performance and initiate actions to achieve planned objectives.

They will also be able to recruit qualified candidates for a specified position; distinguish between successful and unsuccessful candidates, and recommend those most suitable; design and develop an effective induction program.

They will also be able to outline Occupational Health and Safety responsibilities as required and their implementation in the workplace; identify potential hazards in an office environment and suggest remedial action. They will be able to identify the causes of Occupational Overuse injuries of office workers and outline preventative methods and identify the accident/incident and reporting procedures in the workplace and identify factors which affect work performance.
BUS303 Quality Management

This will provide the participant with the knowledge and skills to negotiate with team members to allocate and complete tasks to meet group goals. They will be able to participate as a team member and set team goals and select appropriate strategic for their attainment; co-ordinate own work routines with others to achieve agreed goals and monitor and assist in the completion within designated timelines.
BUS304 Business Planning and Control

This provides the participant with the knowledge and skills to advise senior management on business planning and control decisions. It will enable them to discuss management planning and control concepts as they relate to the management accounting function, produce quantitative and qualitative relevant information to assist management in decision making where constraints on resources may apply, they will be able to analyse changes in gross profit into component variances (sales price, cost price, sales mix and volume) and interpret the results for management. They will also be able to discuss behavioural problems and possible remedies in the operational budgetary planning and control process.

They will be able to discuss the relationship between management accounting and the marketing function especially in marketing oriented service industries; be able to assist in setting prices for products or services and establish measures of divisional performance.
BUS305 Organisation Behaviour

Managerial functions, styles, techniques, and practices contingent on the internal and external global organizational environment; overview of diagnostic, behavioral, technical, and conceptual management skills and processes; comparative and applied study of organizational effectiveness with emphasis on group dynamics and team building.

The Organizational Behavior and Human Resources Management concentration prepares students for careers in the administration and management of workforces in all types of organizations. Leadership, communication, interpersonal and team-building skills and the study of organization dynamics and labor relations are emphasized.
BUS306 Managerial Economics

Topics include Application of economic principles to managerial decision making. Demand, costs and market structure and their relation to pricing, product choice and resource allocation.
BUS307 Human Resource Profession

An overview of the Human Resource Profession, this Course looks at management theory, historical practices and continuous research behind the competencies required of today’s HR professional. Participants will consider the value of strategic HR practices to organisational performance and how they are measured.

This Course should enable participants to:

• Practise as an Human Resource professional from a sound base of Human Resource theory, history and research
• Identify strategies and initiatives that can orient an organisation’s Human Resource practice towards meeting future challenges
• Draw on strategic management theories, frameworks and processes, and analyse the organisation’s strategic direction and Human Resource strategy
• Design the best Human Resource practices to meet the organisation’s strategic objectives that align with the culture of the organisation
• Draw on past and current understandings of the role of the HR professional and improving practice by assessing current competency levels against the AHRI model of excellence and identifying areas for further personal development
• Work with an understanding of different change models, and plan, implement and evaluate a change initiative within the organisation
• Identify suitable Human Resource evaluation models, key indicators and tools, and evaluate and report on the value of Human Resource practice in the organisation.
BUS308 The Human Resource Environment

This course investigates factors that influence the operating environment of an organisation and impact on Human Resource practices. Participants will explore the practical ways of building a business case to support Human Resource initiatives and how to link the initiatives to organisational strategic objectives. The legal environment in which an organisation operates will also be examined.

This Course should enable participants to:

• Evaluate the strategic competitiveness of the business, having drawn on their understanding of their organisation’s industry, operating position within the market, exposure to trends in the operating environment and business model
• Prepare a business case illustrating the contribution of Human Resource to achieving the business strategy by analysing their organisation’s strategic objectives and cultural fit, and developing HR strategies to support these objectives
• Work with appropriate diagnostic tools, identify and assess the effect of stakeholder interests on Human Resource practices, engage stakeholders in Human Resource activity and market the value of the Human Resource function to stakeholders
• Articulate within the organisation the workplace legal requirements, with which the business must comply, integrate these requirements into Human Resource and organisational practice, ensure acceptance in the workplace, and develop appropriate forms of reporting.
BUS309 Company Secretarial Practice

This course examines the role of the Chartered Secretary in promoting and reinforcing good governance across the organisation by ensuring compliance with statutory obligations and good practice. In particular, this course explains the role of the Chartered Secretary in devising and overseeing appropriate compliance systems and processes to ensure that the company and its directors are compliant with the Companies Act 2006 and with the company’s constitution. The module also deals with managing the practical and company law issues in relation to shareholders.

Chartered Secretaries need to understand the application of statutory requirements and other best practice and how this underpins good governance and compliance, irrespective of sector. The module examines corporate secretaryship practices and processes within legal and other frameworks of best practice and the role of the Chartered Secretary in ensuring organisational effectiveness.
BUS311 Information Systems

This provides the participant with the knowledge and skills to effectively use a computer system. It enables the use of relevant Occupational Health and Safety practices, demonstrates appropriate disk management techniques and mode of operation and discusses the applications for a variety of input/output devices. It describes LANS and common networking alternative and the advantages and disadvantages thereof, also management of electronic files.

The participants will be able to use manuals and on-line help to solve operational problems; access an established database file and manipulate data; create a simple database to meet the requirements of a given situation, enter and edit data and produce useable reports from a database file according to specified criteria. They will be able to modify the structure of a database and manipulate data in a database file, and apply recycling techniques to minimize paper wastage.
BUS312 Business Law

This provides the participant with a knowledge of partnership and bankruptcy law, applicable within an office environment. They will be able to recognise the elements of the principal/agency relationship and explain [lie rights, duties, obligations and liabilities imposed on each party. Discuss (he advantages and disadvantages of a Partnership as a form of business structure and compare with Joint Ventures; discuss the purpose of Bankruptcy legislation and detail the consequences of bankruptcy proceedings for both the debtor and creditors.

It also provides with knowledge of basic contract law and a selection of specialty contracts applicable within an office environment.   It describes and explains the formation, operation and termination of contracts as they affect business activities. They will be able to demonstrate an understanding of the concept of property and the nature of mortgages, including the rights and obligations of the parties; recognize the application of contractual principles to certain specialty contracts and distinguish the special features of such contracts; and delineate the types of insurance and explain the circumstances under which a claim on an insurer may be rejected.

They will also be able to recognise an describe the statutory provisions and principles relevant to the sale of goods which accountants are required to apply in the course of business; describe and explain the principles of consumer protection legislation as it applies to contract law and specifically the rights and duties in relation to contracts with “consumers”;. They will be able to demonstrate an understanding of the legal process involved in the collection of debts and the rights and obligations of debtors and creditors; and delineate the types of legal protection available for intellectual property.
BUS313 Advertising and promotional Management

Participants will be able to explain the nature and scope of promotion and its role in the marketing mix; describe the structure of the advertising and promotion industry, its participants and their operating procedures; assess the range of promotional options available to marketers; develop an effective written strategic advertising or promotional brief mid describe the processes involved in the creation and production of advertising and promotional materials.
BUS314 Business Economics

This provides the participant with knowledge of the economic environment within which a business operates. Participants will be able to describe the economic problems, classify economic systems and identify changes in contemporary economic systems. They will also be able to describe the determinants of Demand and Supply, the nature of equilibrium, and illustrate changes in equilibrium; describe the characteristics of the four main types of market structures and common restrictive market behaviour and government interference in markets. They will be able to explain the role of financial institutions, the nature of money, credit creation and the role of the central bank. Explain the reasons for trade between countries, the balance of payments, exchange rates and influence of trade flows on the domestic economy; explain the circular flow macro-economic model, national income equilibrium and factors causing fluctuations in the equilibrium

They will be able to describe the process of structural change and explain the cause of contemporary economic problems of unemployment and inflation; explain the major macro-economic objectives of the government, the policy weapons available and the problems involved in economic management. They will also be able to explain the meaning and measurement of economic growth and development, the determinants of and barriers to economic growth and development and internal obstacles to such growth and development.
BUS315 Entrepreneurship and Small Business Marketing

Entrepreneurship is seen as encouraging two vital ingredients innovation and creativity¿but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial /small business management skills. Highlighting the diversity of entrepreneurship in today’s dynamic commercial and social environments it challenges students to think entrepreneurially. It also aims to make them aware of opportunities in the market place and generate a ¿can do¿ mentality¿to empower students and convince them they can shape their own destinies.
BUS317 International Trade

This module covers the economic theory of free trade and of intervention in the trade process. It acquaints participants with the fundamental determinants of the size and pattern of the gains from international trade. Participants appreciate the case for and against interfering with the free flow of trade. The effect that trade has on welfare, economic growth and income distribution is also considered.

The aim of this module is to acquaint participants with the fundamental determinants of the size and pattern of international trade flows from the Hong Kong perspective. The course will initially concentrate on the basis for trade between countries and then explore the case for free trade. In particular the welfare and income distribution consequences will be considered in detail. The rest of the course will then concentrate on arguments for and against intervention in the trade process and look at the various types and the extent of intervention that exist. Issues such as the movement towards regional trade blocks will be looked at in detail.
BUS318 Buyer Behaviour

The aim of this module is to enable students to learn factors that influence buyer behaviour in different contexts, such as buying for self, gift buying, buying on the Internet, buyer behaviour in groups (e.g. households or families) and buying behaviour in organisations. Relevant theories of consumer and organisational behaviour will be explored and critiqued to gain insight into how and why buyers behave the way they often do. Students will be expected to learn elements of buyer behaviour, including product choice behaviour, habitual buyer behaviour, product retention, product disposal, and brand loyalty. Students will also be expected to relate theories of buyer behaviour to contemporary marketing practices.
BUS321 Management Accounting

Provides the participant with the knowledge and skills to undertake costing procedures in a range of enterprises.  They will be able to define the cost concepts used in products and service costing and identify examples of each concept; prepare a manufacturing statement and a trading statement with cost classifications; outline the phases of the cost cycle and record each phase in the general journal, general ledger and factory ledger for a job costing system. They will also be able to outline the documents used to cost and control the elements of prime cost and prepare accounting; records from these documents within a job costing system; prepare overhead budgets using traditional activity based methods and calculate overhead recovery rates using both bases in job costing.

They will also be able to describe responsibility accounting and calculate two overhead variances; differentiate direct and absorption costing and prepare income statements using each method for both product and service costing and provide management with an analysis of cost-volume-profit relationships for both product and service industries to assist them in planning an d decision making.

They will be able to demonstrate the application of job cost systems for those industries which manufacture products or provide services in identifiable job lots; demonstrate the application of activity based costing, prepare cost of production work sheets and journal entries for organisations that allocate costs to large numbers of like units which are processed through a continuous series of uniform production steps. They will also be able to demonstrate the application of operations cost systems for those industries that produce batches of homogenous products; demonstrate how costs arc allocated to products in those industries which product joint products and/or by-products; and demonstrate the application of standard cost systems for manufacturing and service organisations.They will be able to evaluate four contemporary factory management techniques, names; Economic Order Quantity, reorder point and safety stock; Just-In-Time Purchasing and Production; Materials Requirement Planning and Quality Control.
BUS322 Financial Accounting

Participants will be able to prepare accounting entries and financial statements relating to foreign currency translation; prepare accounting entries and financial statement disclosure details for joint venture activities; prepare accounting entries relating to the extractive industry; and prepare accounting entries relating to the construction industry.

They will also be able to describe the basic accounting concepts of assets, liabilities, equity, revenue and expenses, and their relationship through the accounting equation. Describe the purposes and formats of financial accounting reports; explain the limitations of published accounting reports and describe the environment of accounting standards. They will be able to calculate and interpret basic ratios for analysing financial statements and be able to define common costing concepts and describe the key features of conventional cost accounting systems. They will also be able to explain the role of budgeting in financial planning and control.
BUS323 Marketing and Planning of Small Business

Participants will be able to explain the importance of planning to small business success; describe the principles of small business marketing and prepare a marketing plan in accordance with marketing principles. They will also be able to describe the principles of small business planning; and prepare a business plan in accordance will) business planning principles.
BUS324 Managerial Accounting

This module aims to provide a critical understanding of the management accounting techniques and practices available today and the development of recent advances in methods of overhead cost allocation to reflect the changing nature of modern business.
BUS331 Business Environment

A study of the business decision-making process as these decisions interact with the social, technological, political/legal and economic environments. The causes and effects of the regulation of business are developed and explored.
BUS332 Operations Management

This module aims to broaden and expand students knowledge of the concepts and techniques required for the design, operation and control of business processes. Cases and practical exercises are relevant to a variety of commercial, manufacturing and service organisations. The module builds on the IT and quantitative skills developed in the first year.
BUS341  Computer Applications in Business

This module provides participants with the opportunity to develop the information technology skills and knowledge required in a business. Participants will learn about the information technology work environment, use industry-standard software, conduct electronic research, investigate electronic business, and explore occupations and postsecondary programs that require information technology skills.
BUS351 Integrated Marketing Communications

This module aims to develop the students’ knowledge of marketing communications theory and practice, to develop an understanding of the processes by which communications programmes are developed from wider business/marketing objectives and strategies and sound market analysis, and to gain an understanding of the synergistic and return-on-investment benefits of an integrated approach to marketing communication.
BUS355 Macroeconomic Environment and Policy

This module aims to provide students with an understanding of the macroeconomic environment through a study of the models and techniques of macroeconomics at an intermediate level and an appreciation of current controversies with respect to the formulation, implementation and impact of macroeconomic policies.
BUS357 Marketing Research

Effective marketing decisions are based on good supporting data and information. In this module, students will first gain skills in how to determine and define a research problem, before further developing their critical analysis skills with regards to assessing the validity and reliability of secondary information. Students will then learn the steps in the marketing research process, including establishing an appropriate research design, creating research instruments, gathering and analysing data using both qualitative and quantitative tools, and using the findings to make better marketing decisions. Ethical aspects of market research and intelligence will also be addressed.
BUS371 Business Ethics

This module integrates the study of fundamental ethical principles with the environment of business and business education.  The subject matter of ethics has developed over centuries, but only recently has business ethicsemerged as a distinct inquiry. It provides effective thinking about both the conceptual and the practical aspects of ethical decisions in business on the role of governments, of education, and of the Third Sector, the non-governmental organizations and not-for-profit associations.
BUS380 Final Year Project

This Course will consists of an individual student-led investigation related business or management project into an applied business problem. The student must choose and define the topic, research relevant information (either primary or secondary), set that information in the context of an appropriate intellectual framework, draw relevant conclusions, write up and submit the work in an approved format, target length 10,000 words.
BUS401 Sales Management

Participants will be able to outline the role of sales management in a range or organisations,; develop a planning process for sales managers; outline a range of sales structures for organising the sales force and design a variety of sales territories based on these structures. They will also be able to develop a sales person recruitment and selection program for an organisation and develop a training program for sales recruits. They will be able to analyse the leadership and motivation roles of a sales manager and describe the importance of communication to these roles; develop a compensation package for the salesforce a performance appraisal system for sales people. They will be able to construct an evaluations of sales costs and profits for a sales organisation and identify and discuss major issues, including ethical issues evident in sales management.
BUS402 Financial Management

Participants will be able to describe the goal and function of financial management and the environment in which they operate; explain the major sources of funds; define working capital, describe the operating (natural activity) cycle in differing organisations and its relationship to working capital requirements and analyse the critical areas in the management of working capital.  They will also be able to analyse and interpret financial statements through the use of ratio analysis, explain computer and evaluate capital investment alternatives and apply financial management principles to a number of practical situations which may be encountered

They will be able to explain the methods of raising equity funds by a renounceable rights issue or by a private placement and compute and analyse the valuation of rights.  They will be able to analyse and evaluate (he importance of capital structure decisions in relation to the maximization of ordinary share price and the minimisation of the cost of capital and analyse the methods of financing the acquisition of an asset. They will be e able to discuss various aspects of a firm’s dividend policy and discuss portfolio theory and the capital asset pricing model as it relates to the risk of a firm. They will also be able to apply financial management principles to a number of practical situations which may be encountered.
BUS403 Public Finance

Participants will be able to outline the origin, formation and functioning of the “Westminster Style” of government with particular reference to the legal and accounting implications for the state and federal fiscal systems. They will be able to describe and evaluate the federal and state budgetary process; describe the public sector concept of control and accountability; explain the workings of the government’s banking system at the federal and state levels. They will also be able to list and explain the main papers used in the budget process; examine the need for full financial accounting in the public sector, evaluate the system of local government finance and outline the financial relationship that exists between the Commonwealth and the states and the implications this relationship has on control of states’ financial affairs and powers.

They will also be able to explain the current trend toward greater economic rationality being applied in the determination of government decisions.
BUS404 Marketing Management

To introduce participants to the principles of marketing, provide them with skills to analyse markets and strategies, provide them with decision-making model for marketing management and with the skills to establish and manage the marketing management function.
BUS405 Marketing Research

Participants will be able to explain the role and functions of the marketing information system and the marketing research process; identify and define problems to be solved by marketing research and develop a strategy for approaching a defined and identified marketing research problem. They will also be able to design research to address a marketing research problem; collect marketing research data using fieldwork techniques, prepare and analyse the marketing research data and interpret data, prepare and present a report on the results of the marketing research program.
BUS406 International Marketing

This module puts marketing into the global context and shows the importance of international marketing in the era of globalization. It familiarizes students with the theoretical base for international marketing and provides them with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. Students will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organizations operate across borders. They will also develop international marketing decision-making skills and know-how that will assist them in pursuing a career in international marketing or business.
BUS411 Branding and New Product Development

his module aims to help students to learn how to use state-of-the-art management techniques to identify markets, develop new product or service ideas, measure customer benefits, design successful new products (services), and develop branding strategies. It will be relevant to students who expect to work directly or indirectly in brand or product management as well as those who are interested in general management and consulting.
BUS412 Business Marketing and Key Account Management

The module is designed to provide a detailed understanding of the role of the business-to-business marketing and key account management functions in contemporary business organisations. The principal aim of the module is to provide students who may wish to pursue a career in business-to-business marketing, selling, sales management or key account management with skills and knowledge that will assist them in their chosen career. Students will be introduced to a wide range of analytical, managerial and theoretical techniques and concepts which experts in the field believe to be relevant and useful to business-to-business marketing and key account managers. They will be encouraged to evaluate these techniques and concepts critically and to assess how they can be adapted suitably to the contingencies of tactical and strategic marketing and account management in business-to-business markets.
BUS413 Consulting in Organisations

This module introduces students to organisation consulting. It builds on learning from prior modules, and provides the student with a theoretical introduction to consulting and the idea of organisation learning. Students undertake a live group consulting project as part of this module.
BUS414 Direct and Customer Relationship Marketing

This module examines strategies, tools and techniques that are used to help organisations acquire, meet the needs of and retain their customers. Students will explore the theory and processes of relationship marketing – a body of research and practice that seeks to enhance organisational profitability and success through better understanding of customers and an improved customer experience. Students will acquire knowledge of and skill in using relationship marketing techniques including direct and database marketing, service quality measurement and technologies that source, classify, interact with, and learn from/about customers.
BUS415 Advertising and Sales Promotion

This module aims to develop the student’s knowledge of the theory and practice of advertising and sales promotion. Students will learn how to use both broad communication theory and specific advertising-related theory to inform and develop advertising and sales promotion programmes. They will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and sales promotion campaigns. Students will also gain knowledge and understanding of the legal, societal and ethical issues that face the industry.
BUS433 Strategic Analysis

This subject aim at providing an understanding

• Explores the overall process of strategic analysis
• Examines a range of frameworks that can be used to perform strategic analysis on an
• organisation Identifies and justifies the key strategic issues arising from the analysis
BUS434 Marketing Strategy and Planning

The module will provide students with a detailed knowledge of the conventional approach to marketing strategy and planning. This conventional approach (the ‘rational planning’ approach) considers strategic marketing to involve the planned deployment of marketing resources to meet strategic marketing goals in the context of an ‘external environment’ which is largely outside the organisation’s control. The various steps in this process (which can be conveniently summarised as environmental analysis strategy formulation, and implementation & control) will be examined in depth. Having provided students with a sound grasp of the conventional model of strategic market planning, the module will then encourage students to engage critically with the notion of rational strategic planning.
BUS450 Project Management

This subject aim at providing an understanding

• Critically assess the role and scope of project management as a modern management tool
• Introduces the most commonly used quantitative methods in the management of projects
• Exposure to a variety of methods for handling and modelling data (including the use of spreadsheets)
BUS451 Managerial Leadership

This module aims to outline and critically evaluate key concepts of leadership developed in a variety of business and management approaches; to analyse the implications of factors which determine successful leadership behaviour; to draw on existing analyses of leadership behaviour in developing students¿ skills of independent assessment of the role played by different variables in determining effective managerial leadership.
BUS480 Final Year Project

An individual market communication study designed to particular interest of the participant, utilizing and synthesizing the participant’s total business environment experience.
BUS490 Final Year Project

An individual business study designed to particular interest of the participant, utilizing and synthesizing the participant’s total business environment experience.
BUS491 Final Year Project

An individual business study designed to particular interest of the participant, utilizing and synthesizing the participant’s total business environment experience.
CES C222 Reinforced Concrete Design

Application of working stress and ultimate stress methods to the design of reinforced concrete structures such as footings, columns, beams, slabs, stairs, retaining walls, water tanks, etc, detailing of the reinforcement.
CES C231 Soil Mechanics

Classification of soils, soils and soil formation, soil constituents and their properties, physical properties of soils, basic Engineering properties of soils, effective stress and pore pressure, permeability of soils, stresses and strains in a continuous body, consolidation: one dimensional consolidation, shear strength and failure of soils, stability analysis: plastic equilibrium, upper and lower bound solutions, retaining wall.
CES C232 Soil and Foundation Engineering

Site investigation, soil improvement: compaction and preconsolidation, drainage and ground water control, grouting, soil reinforcement, slope stability: rupture surface in cohesionless soil, total stress analysis, Taylor’s method, slices method, Swedish method, Bishop’s method, bearing capacity of foundation: failure in shallow foundation, ultimate bearing capacity, Terzaghi’s solution, deep foundation, elastic solution for settlement of foundations, deep excavation and tunneling, pile foundation: types of pile, dynamic and static pile driving formulas.
CES C241 Highway Engineering

Historical development of highway; department of highway administration; principles of highways planning, traffic, geometric design and operations; highway finance and economics; subgrade soils; flexible and rigid pavement design; construction and maintenance.
CES C251 Material Testing

Tests on: properties of cement, properties of aggregates, properties of fresh cement paste, properties of fresh mortar, properties of fresh concrete, strength test of hardened concrete, tensile test of reinforcing steel, test on flexural reinforced concrete member.
CES C262 Introduction to Photogrammetry and Remote Sensing

Basic concepts of photogrammetry; cameras and photography; mathematical and geometric principles relevant to photography; rectification and orientation; orthophotography; mosaic; applications of photogrammetry; Basic concepts of Remote Sensing; sensor and platform; digital imagery; image enhancement; rectification and classification.
CES C301 Engineering Geology

Scope of geology, the universe and the earth, surface features of the earth crust and the geological process, deformation of the earth crust, rock structures, problems of dip and strike, vein intersection, faulting and folding, well logging and drill core, geological dam sites and reservoirs.
CES C302 Engineering Hydrology

Hydrologic cycle; atmospheric water; subsurface water; groundwater; surface water; unit hydrograph; flood routing; hydrologic statistics; and frequency analysis.
CES C311 Theory & Analysis of Structures

Introduction to structural analysis; reactions, shears and moments in statically determinate structures; influence lines; analysis of stresses in trusses; graphic statics; structures subjected to moving loads; deflections of beams and frames by methods of virtual work and strain energy; Williot-Mohr diagrams; analysis of statically indeterminate structures by method of consistent deformation.

Analysis of indeterminate structures; elastic load methods; strain energy method; slope-deflection and moment distribution methods; influence line for continuous beams and frames; introduction to plastic analysis; approximate analysis of building frames; introduction to matrix method of structural analysis.
CES C312 Soil Modeling

Basic continuum theory in soil mechanics, virtual work principles, linear elasticity, nonlinear elasticity, failure criteria for soil, flow of soil in plasticity theory with hardening and softening, introduction to cam-clay model and cap model.
CES C321 Timber and Steel Design

Design of timber and steel structures; tension and compression members; beams; beam-columns; built-up members; plate girders; connection; design practice.
CES C332 Concrete Engineering & Durability of Concrete

Reinforcement, stress-strain behavior of concrete and reinforcing steel, behavior of reinforced concrete, analysis of basic reinforced concrete members such as beam, column, beam-column, bond and anchorage, deformation and ductility of reinforced concrete members.
CES C334 Hydraulic Engineering

Engineering economy in water resources planning; reservoirs; design of gravity dams, arch dams, buttress dams and earth dams; spillways; open channel flow and design; flow in pipes, multiple-pipe systems, forces acting on pipes, water hammer; pumps and turbines; design of drainage system.
CES C345 Structural Dynamics

Essential characteristics of dynamic problems, dynamics of simple structures: single-degree-of-freedom system; governing laws of motion; free vibration response; response to periodic forces; analysis of response to arbitrary dynamic loadings by Duhamel integral, dynamics of complex structures: multi-degree-of-freedom system; formulation of matrix equations of motion by energy approach; modal analysis – concept of principal coordinates, introduction to structural responses to wind and earthquake, introduction to vibration control techniques.
CES C346 Port and Airport Engineering

Planning and design of seaports and harbor, planning of container terminal and cargo handling systems, airport master planning, air traffic control, design of airport facilities.
CES C347 Land Transportation Engineering

Principles of highway and railway planning, design and operations, design of location and route layout, sections and intersections, drainage and earthwork and pavements, finance and economics, construction and maintenance.
CES C349 Tunneling and Underground Excavations

Tunneling and excavations in hard rock – basic rock mechanics, shape, size and orientation of an opening, elastic deformation and the Kirsch solution, rock mass classification, support design and ground reaction curve, drill and blast method, NATM tunneling method. Tunneling in soft ground – problems of urban tunneling, deformation and surface settlement, load on liners, face stability, methods of soft ground tunneling including EPB and slurry shield methods.
CES C370 Mechanics & Durability of Materials

Force, stress, and equilibrium; strain; stress-strain relationships; elastic and plastic behavior of materials; linear elasticity; plane stress and plane strain problems; uniaxial problems; bending of beams; torsional problems. Durability of construction materials such as concrete, steel, etc. Types of deterioration of construction materials. Mechanisms of deterioration. Causes of deterioration. Factors affecting the deterioration process. Durability test methods. Prevention methods. Qualitative and quantitative evaluation of the deterioration. Examples of durability problems in actual structures.
CES C371 Mechanics of Solids

Forces and stresses; stress and strain relationship; stresses in beam, shear and bending moment diagrams, deflection of beams, continuous beams.Torsion, shear stress and shear center composite beams, and reinforce concrete beams buckling of column, unsymmetrical bending, impact and repetitive loading failure criteria.
CES C391 Probabilistic Methods in Structural Engineering

Analysis of and specification of structural performance using probabilistic and statistical methodology, material properties’ variability, uncertainty in live, earthquake or wind loadings and responses, reliability of structural systems, applications of computer simulation, new code formulas with a probabilistic basis.
CES C401 Civil Engineering Project

An individual project on an interesting topic of current research and/or practical problem in the specialized field of civil Engineering as approved by the project advisor must be completed. At the end of the course, the results must be presented orally and a grammatically correct formal report must be submitted.
CES C414 Finite Element Methods in Engineering

Fundamentals of finite element method, variational principles, development of elements used in structural analysis, finite element methods in static and dynamic analysis, solution techniques and computer implementation.
CES C421 Building Design

Design concepts of various types of buildings, analysis and design of each component of building including foundation, frame, shear wall, slab, wall and others, in which emphasis is placed on reinforced concrete building.
CES C424 Bridge Engineering

Planning of bridge projects; design, analysis and construction of various types of bridges including reinforced and prestressed concrete bridges, steel bridges, composite bridges, and cable-supported bridges.
CES C452 Construction Engineering and Management

An introduction to the business aspects of the construction management including organization and financial concerns, relationship among architects, engineers and contractors, construction planning and control by critical path method, contracts and tendering, construction laws and regulations, construction safety, construction method and equipment, quantity take-offs, cost estimation.
CES C461 Surveying

Introduction to surveying work; basic field works, levelling; principles and applications of theodolite; angle measurement; distance measurement; errors in surveying, acceptable error, data correction, triangulation; precise determination of azimuth; precise traverse plane; coordinate system; precise leveling; route survey; topographic survey; map plotting.
CES C495 Hydraulics Structures

Hydraulics aspect of the theory and design of hydraulic structures, storage dams, spillway, outlet works, diversion works, drop structures, stone structures, conveyance and control structures, flow measurement and culverts.
CES C496 Water and Wastewater Engineering

Planning design, operation and management for water supply and wastewater treatment. Engineering systems for water purification and wastewater treatment. Treatment plant design. Water distribution and collection systems.
CES C510 Site Improvements

Description, design procedures and usage of current site improvement techniques, including preloading, earth reinforcement, dynamic consolidation, vibrocompaction, blasting densification, lime treatment, drains, and geotechnical fabrics.
CES C518 Pile Dynamics

Types of driven piling; types and function of pile driving hammers; wave equation analysis and dynamic interaction of hammer, pile, and soil; dynamic monitoring techniques and interpretation; computer analysis of dynamic measurements as to capacity, force, and energy, high and low impulse testing of integrating piles.
CES C521 Hydraulic Structures

Classification and function of hydraulic structures. Dams, including design and stability analysis of gravity dams. Ancillary works including intakes, spillways, control structures, stilling basin design. Advanced topics in channel design including transitions; hydraulic transients, free surface surge analysis. Coastal structures.
CES C522 Numerical Modelling in Water Resources

Discrete systems, water supply systems, EPANET; surface runoff routing, non-linear systems, HECRAS; watershed water balance, groundwater flow, space discretization, time discretization, transport of pollutant, two-dimensional flows, finite element modeling.
CES C529 Computational Hydraulics

Review of fundamental equations; continuity, momentum mass transport. Time-averaged and depth-averaged equations. Turbulence closure problem and turbulence models. Numerical methods: finite difference, finite element, boundary element. Applications to steady and unsteady one- and two-dimensional channel flows.
CES C531 Advanced Concrete Technology

Cement: types, hydration, physical properties; aggregate: classification, grading, properties; fresh concrete: influence of basic constituents and admixtures on workability, mixing, placing; strCESth of hardened concrete; nature of strength, influence of constituents, curing methods; durability; chemical attack, frost action, thermal effects; elasticity, shrinkage and creep; special concrete; lightweight, high density; mix design; approaches, weigh batching, volume proportioning, special mixes; field and laboratory test methods.
CES C532 Wastewater Treatment Process Design

The physical, chemical and biological processes involved in the treatment of domestic and industrial wastes. Waste characteristics, stream assimilation, biological oxidation, aeration, sedimentation, anaerobic digestion, sludge disposal.
CES C533 Solid Waste Disposal

Collection and disposal of solid wastes. Sanitary landfill, composting, incineration and other methods of disposal. Material and energy recovery.
CES C542 Advanced Structural Dynamics

Dynamic behaviour of civil Engineering structures under excitations due to earthquakes, wind, waves, etc. Advanced methods in dynamic analysis of structures. Prediction of structural response. Design considerations.
CES C543 Advanced Structural Steel Design

Design concepts and behaviour of steel structural systems. Advanced models. Special problems of redundancy, ductility, delamination, low cycle fatigue, welding. Plastic behaviour under axial, flexural, shear and torsional forces, and combination thereof. Upper/lower bounds and uniqueness theorems. Methods for plastic design; applications. Capacity design. Shakedown theorems. Aspects of inelastic instabilities, highrise design, fracture mechanics and fatigue analysis. Limit States design.
CES C600 MEng Thesis

For students writing the Master’s thesis after completion of the prerequisite subjects. Durability problems such as drying shrinkage, carbonation, chloride penetration, steel corrosion, alkali-aggregate reaction, freezing and thawing, etc, causes and solutions of the problems, evaluation methods, concept of durability design.
COM101 Computer Layout

Provides hands-on experience to develop competence in the principal computer-based layout and typographic systems used in editorial publishing including Quark Xpress and InDesign.  Topics include: planning a document; working with electronic text, graphic and picture files; creating and modifying electronic style sheets; working with electronic chapter files; laying out documents; creating and modifying electronic publication files.
COM102 Computer Studies

A subject that develops additional computer skills that are in demand within the industry. Students learn to produce spreadsheets using Microsoft Excel, database using Access, promotional brochures using Aldus Pagemaker and presentations using Powerpoint.
COM103 e-commerce

Providing hands-on experience in developing business applications on the Internet.  Areas addressed include: the impact and potential of emerging technologies; hardware and software issues; how to use the Internet to improve business procedures and trade; doing business on the Internet including banking, accounting, marketing, distribution and finance; legal issues related to e-commerce; Internet security and encryption; advertising, promotion and web page design.
COM104 Web Design

Contemporary web design programs enable students to gain an appreciation of multi media as a medium for public relations. Topics include tools and parameters of web design, use of appropriate syntax and grammar and incorporation of associated files and external links. Practical projects include the creation of e-news letters and analysis of a broad range of live websites and internet public relations campaigns.
COM105 Management Computer Applications

The business application of available software for various management functions. Students gain the opportunity to use the software in a variety of simulated management situations. The subject builds on the knowledge and skills gained in Introduction to Business Computing and Introduction to Management.
COM106 Introduction to Business Computing

This subject introduces students to computing applications in business and discusses the effects of information technology on business.  Computer applications covered include: word processing; spreadsheets; database systems; accounting; communications; integrated applications and desktop publishing.
COM128 Internet Design and Copy

This area covers website design and production, including the design and layout of online material, development and editing online copy, communication of ideas through graphics and text and issues in navigating and searching the Internet.  Topics include: marketing on the internet; web browsers, hyperlinks and searches; web site development; corporate websites; interactive copy; online advertising.
DAV106 Television Commercials

A practical subject on the concept, design and production of television commercials.  Topics include: objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; storyboard presentation; writing for television; art direction for television; casting; budgeting; pre-production, production and post-production.
DAV121 Computer Layout and Design

Provides hands-on experience to develop competence in the principal computer-based design, layout and typographic system used in the advertising industry, Quark Xpress and InDesign.  Areas covered include: planning a document, working with electronic text, graphic and picture files; laying out documents; selecting and designing type faces; drawing on the computer; importing and manipulating illustrations.
DAV123 Keyboarding

This subject is designed to develop professionally-acceptable typing speed and standards. The college provides instruction and practice in the use of one of the standard commercial word processing packages. Skills developed include: entering and formatting data, saving files, spelling check, printing.
DAV128 Graphic Design and Production

This area covers illustration and graphic design plus the methods and techniques used in print reproduction.  Topics include: principles of visual communication; type and rendering in black and white; space, cropping; processes of print production; finished art and bromide production; artwork preparation; typography as design; logo design and corporate identity; finished art for printing; brochure design; personal stationery; small space ads; artwork/client presentation; preparing a portfolio.
DAV131 Advertising Business Practice

An overview of the business roles of advertising.  Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.
DAV133 Art Direction

A practical subject on the role of art direction in the print media and television.  Topics include: art direction in print media; visual techniques for illustration; packaging; television commercials; posters and point of sale design; brochures and direct mail; new business presentations.
DAV134 Copywriting

Designed to develop copywriting skills for the print media.  Topics include: role of the copywriter in an advertising agency; the creative brief; the idea of a strategy; the idea of creativity; stopping power; what makes a good poster; writing readable and effective copy; preparing a portfolio.
DAV171 Media Planning and Evaluation

This subject provides an overview of the principles and objectives behind media space and time buying.  Topics include: types of agencies; interpreting the media brief; target audiences; media selection; planning, timing and budgeting; newspaper and magazine buying and planning; radio buying and planning; television buying and planning; direct marketing; computer analysis of media plan; presentation of media plan.
DAV172 Media Presentations

Students learn to prepare, structure and deliver speeches and presentations. In doing so they develop skills for communicating with clarity and confidence. Areas of presentation covered are: public speaking; handling television media interviews; pitching ideas and products to potential clients.
DHP217 Cost Controls for the Hospitality Industry

A practical course that is an exploration application of the internal controls and information systems used in food and beverage operations including the techniques of effective purchasing , receiving and production control, sales control, food and beverage cost calculation, and the use of the sales mix. Emphasis is placed on interpretation of data for effective and profitable decision making, using various tools such as break-even analysis, menu engineering and cost – margin.
DHP101 Communications

This course requires the students to develop self-confidence in writing and presenting a variety of speeches. It includes all aspects of planning, organizing, delivering, and evaluating oral presentations and interviewing techniques. The instructor and students evaluate the speeches by using a standardized criteria sheet. Students also participate in a mock meeting using the Roberts rule of order. Students are videotaped to help them evaluate and improve their oral communication skills. Students also write a resume, cover letter, and practice interviewing techniques.
DHP103 Food and Beverage Operations

This course covers the theoretical and practical application of food service operations. Students develop practical training in the mixology lab, and theoretical competency in the elements of foodservice operations, dining room service training, foodservice systems, various types of restaurants (specialty, theme, fine dining, casual, and banquet and catering establishments). Students visit a restaurant and write and present a report.
DHP104 Food Production Principles

Students acquire the basic skills of food preparation in this course. A firm foundation is established for the advanced skills taught in the second semester. Students learn to operate kitchen equipment safely, apply sanitation procedures, read, follow and prepare recipes, classify and prepare soups, stocks, sauces, fish and shellfish, meat, poultry, and vegetables.
DHP106 Accommodations 1

The procedures used in hotel front office operations are explored in this course. Students develop basic competency in the areas of front desk design and location, check-in/check-out procedures, reservation systems, cash and credit, form design, equipment, and materials. The people side of front office procedures is also examined, with emphasis on guest services, rooms salesmanship, and the handling of customer complaints. Topics include travel patterns affecting the lodging industry, functions of the various departments within a lodging operation, current trends of guest services, service philosophy and psychology, principles of front desk management and operational procedures.
DHP107 Business Mathematics

This course is a review of the basic mathematics applicable to business and industry. The student develops skill in solving practical financial and mathematical problems encountered in business. Emphasis is placed upon relevant problems involving retail operations, discounts, simple and compound interest and annuities.
DHP108 Introduction to Tourism

This course is an introduction to the tourism industry and its role in the economy including: its scale and impact, major sectors, tourism products in BC, development potential, language and terminology, industry structure and organization, major world travel routes, prime tourism attractions in Western Canada, revenue and costs in various sectors, and case studies explaining the various sectors in tourism. Also included are the key legal issues in the industry, and the educational and professional career path opportunities in various industry sectors in the province.
DHP111 Introduction to Marketing

This course is designed to involve the student in a detailed study of basic marketing functions and their impact on the hospitality industry. Students develop proficiency in marketing research, product planning, selection of trade channels, merchandising, advertising, sales promotion and salesmanship. Marketing of consumer goods as well as industrial goods are covered.
DHP201 Technical Writing

This is an applied writing course concentrating on planning, writing, and revising effective compositions, letters, memos and email messages. Selected topics and case studies are uses to assist students in developing the skills necessary for the successful business communication in the hospitality and tourism industry. Students also demonstrate how to incorporate primary and secondary research skills in their research papers. Students write informal short reports such as: progress and proposal, including a major formal report. These reports are designed to meet the standards of future second year assignments and to meet specific industry expectations.
DHP202 Hospitality Computer Applications

The course objective is to enhance the students understanding and knowledge of the MS Office software package and its uses in business. Topics include Windows Explorer, Excel, and Access using these to develop and become familiar with computerized financial and informational applications in the tourism and hospitality industry. Students are required to demonstrate competency by completing assignments using selected computer software applications.
DHP203 Restaurant Operations

Upon successful completion of this course, students acquire additional skills required to manage and operate a full service dining room. This course focuses on the philosophy and psychology of service as well as the technical skills or the mechanics of service. Students experience a combination of service theory reinforced in a controlled and practical environment where they can practice the concepts learned. Emphasis on the concept of customer relations from its broadest perspective; ways these impact on the customer and the interpersonal skills needed to manage situations. Students understand and appreciate the areas of service that are important and critical from a management point of view.
DHP206 Accommodations 2

Understanding the terminology, workings and fundamental procedures of a housekeeping department in the lodging industry is essential in hospitality management. The student becomes fully conversant with terminology, techniques and forms used in housekeeping. The student is able to write a critical control path and to design and carry out personnel functions in a housekeeping department. Purchasing, scheduling, budgeting, and cost controls are major areas of study in Accommodations 2.
DHP207 Business Statistics

This course provides students with an introduction to statistics and how they apply to the hospitality industry. There is major emphasis on descriptive statistics, including survey planning, questionnaire design, numerical and graphical presentation of data, measure of central tendency and dispersion. Students are given an introduction to statistical inference through sampling, confidence intervals, hypothesis testing and linear regression. Particular emphasis is placed upon managerial applications in industry.
DHP210 Financial Accounting

Upon successful completion of this course students have learned the basic functions of Accounting. Topics include; Financial Statements and the Accounting Cycle. To account for Cash control, Receivables, Liabilities and Capital Assets. Differentiate between Proprietorships, Partnerships and Corporations.
DHP211 Management Accounting  (Hospitality)

An exploration of the basic control procedures, food and beverage costing, and analysis of financial statements used in management positions in the hospitality industry including: accounting and financial statement review, analysis and interpretation of statements, ratio analysis, the ‘bottom-up’ pricing approach, cost management, operations budgeting, working capital, and cash management.
DHP212 Human Resources Management  (Hospitality)

This course provides the student with an understanding of human resource management concepts on a theoretical and practical level. Special emphasis is placed on recruitment and selection, employment equity, job descriptions, job specifications, job analysis, performance appraisal, training and development, human rights and employment standards, and quality of life.
DHP220 Microeconomics

This course provides the learner with an understanding of the basic principles of microeconomics: the study of how individual consumer and producer agents within a market make the optimal choices with respect to consumption and production. Topic includes supply and demand and the operation of the market system, price elasticity, the theory of consumer choice and the theory of costs, perfect and imperfect competition, and resource markets.
DHP222 Organizational Behaviour  (Hospitality)

This course focuses on how individuals function effectively in organizations by examining behaviour from individual, small group, inter-group, and organizational perspectives. A participatory model using experimental exercises illustrates how group dynamics help or hinder the organization. Topics include: communication models, strategies for effective leadership, leadership styles, motivational techniques, group dynamics and behaviour, stress management, delegation, organizational structure and change, values and attitudes, and team-building. Students learn how to become effective members of groups by working together towards common goals.
DHP225 Hospitality Law

The application of Canadian law to the hospitality industry identifying areas where there may be potential legal problems and discussions of the rights and liabilities to relationships within the hospitality industry. This includes the laws specific to contracts, torts, sale of goods and consumer protection, secured transactions and creditor’s remedies, employment law, business organizations, negotiable instruments, real estate and administrative law.
DHP228 Management Principles

This capstone course provides the student with background on how to implement decisions utilizing specific management tools. The key areas of time management, strategic planning, organizational design, productivity involvement, and supervisory training are examined. Theoretical overviews are supplemented with practical applications and simulations wherever possible, using actual practical examples from the student experience.
DHP230 Industry Work Experience

Successful completion of 500 hours of related industry work, undertaken during the course of studies in the Hospitality Management program, is required for the granting of a diploma.
DJM102 Shorthand

The college teaches shorthand over four terms. Students are expected to attain professional levels of expertise, suitable for court and parliamentary reporting. The course begins with instruction in shorthand theory and progresses to speed classes.
DJM121 Video Journalism

Video journalism is a rapidly growing field in both online news websites and mainstream television news networks. Video journalists operate the video camera, record their own pieces to camera and voice-over scripts, and edit the recorded material to produce complete news reports. This course trains students in all these skills, including handling digital cameras and editing stories on desktop software.
DJM122 Television Journalism

Provides knowledge and skills needed to gain employment as journalists in the Australian television industry.  Topics include: newsroom operations and responsibilities; deadlines; voice production; writing for television; interview techniques and organisation; microphone techniques; camera crew and equipment; working to camera; story ideas and story lines; shooting the story; outside locations; principles of editing; post-production; working in the studio; showreel assembly and grooming and personal presentation;. Practical work involves use of professional crew and equipment in both outside locations, studios and professional editing facilities.
DJM131 Sub-Editing for Print and Digital Media

Sub-editing for newspapers and magazines, as well as the preparation and presentation of material for digital media. Topics include: roles and responsibilities of sub-editors; correcting copy, house styles; principles of journalistic prose; style, grammar and spelling; re-writing stories; checking for accuracy; Internet, online and offline reference sources; headlines, typography; captions; handling photographs; digital media production process; images and image formats.
DJM141 Broadcast Research and Production

A subject exclusive to the Macleay journalism program. It provides the skills required for employment as researchers in television news, current affairs and ‘infotainment’ programs. Topics include: devising story ideas, story outlines and interview questions; researching locations, background information and talent.
DJM142 Feature Writing

Feature story writing for newspapers and magazines.  Topics include: feature story leads; feature story structures; dialogue and character; scene descriptions; participant observation; feature length interviews; investigation techniques; organising data and evidence; developing concepts and marketing stories.
DJM143 Radio Journalism

This course develops skills in several areas of radio journalism. It provides experience in producing news bulletins, interviews and magazine programs.  Topics covered include: radio news styles; writing and re-writing radio copy; on-the-road reporting; interviewing; actuality; tape editing and production; news reading; voice production; current affairs; live crosses; editing complete bulletins. Experience is gained on broadcast-quality equipment.
DJM144 News Reporting

The basics of researching and writing publishable news stories for newspapers and magazines.  Topics covered include: news gathering and verifying, interviewing, news writing techniques and style; structuring stories; reporting speech and opinions; collecting evidence and data; selecting newsworthy topics; ethics and conventions; presenting copy. Areas of reporting practise include: crime and courts; local government and state parliament; social issues such as health, education and the environment; entertainment and the arts; business and finance.
DJM151 Media Law

A study of the essential law for professionals working in advertising in the print and electronic media.  Areas covered include: common law and statute law; Trade Practices Commission; consumer protection legislation; misleading and deceptive practices; broadcast law and regulation; advertising self-regulating bodies; patents, brand names and trademarks; copyright; defamation; disparaging copy; accreditation and agency ethics; therapeutic and restricted-sale products.
DJM161 Print Editing and Production

The range of work involved in magazine and newspaper editing and production.  Topics include: The role of the editor in control and design of publications; print layout; instructions to typesetters and printers; commissioning articles; working with journalists; magazine design; working with graphic designers.
Students work with real copy and materials, typeset galleys, layout boards and illustrations to produce their own news magazine.
DJM170 Media Relations

An overview of the print, visual and electronic media in Australia and its relationship to public relations campaigns.  Students learn how to speak and present written information to the media with skills developed in preparing media alerts, arranging press conferences, conducting television interviews for product promotion and crises management and choosing media outlets to match target audiences.
DJM191 Photo Journalism

A subject in both the principles and techniques of taking photographs for publication in newspapers and magazines.  Topics include: the newsworthy qualities of photographs; how to take photographs to accompany magazine articles; assignment briefing; selecting the right camera; lighting; speed; developing; proofing; making prints; presentation; marketing.
DJM193 Radio Commercials

A practical subject on the concept, design and production of radio commercials.  Topics include: types of radio commercials; writing copy for radio; use of music and sound effects; recording equipment and techniques; MCA code; writing and recording promotional spots; recording students’ own commercials with talent.
DMM102 Personal Selling and Presentations

This subject examines how to develop a sales strategy.  Topics include: consultative selling in marketing; consumer motivation; listening and questioning skills; handling objections; selling in different fields; negotiation; group presentations using audio-visuals.
DMM121 Special Events, Entertainment and Party Planning

The planning and organisation of special occasions including parties, ceremonies, product launches, fundraisers, weddings, concerts, and sporting and tourism events. Students learn how to devise creative and practical options for venue selection, themes, decorations, music, lighting and entertainment. Also examined are the specialist needs of both indoor and outdoor events relating to security; crowd control; parking; weather conditions; temporary structures; waste management.
DPR101 News Reporting and News Releases

The basics of writing news stories for newspapers and magazines, and how to write news releases that will get published. Topics include: news gathering and verifying; news writing techniques and style; the structure of stories; reporting speech and opinions; news angles and newsworthy topics; ethics and conventions; presenting copy; essential information; what editors look for in a story.
DSM121 Sport and Recreation Event Management

A practical approach to the planning, organising and staging of sport and recreation events. Students learn how to research and arrange venues, attract participants and spectators, and conduct the event program. Topics include risk analysis, and promoting and marketing of events via sponsorship and media coverage.
DSM122 Sport and Recreation Industry in Australia

An overview of the sport and recreation industry including its social and economic significance, historical development and future trends, and the major features of the wide range of amateur and professional sporting clubs and associations that exist in Australia.
DSM123 Participation in Sport, Leisure and Recreation

A study of how social, demographic and lifestyle factors influence participation patterns in sport, leisure and recreational activity in Australia. This subject examines the effect that gender, culture and national identity, in conjunction with employment, health and financial considerations have on preferences for sport by participants and spectators.
DSM133 Sports Marketing

The application of marketing strategies to sporting events and sport businesses.  Students examine the special techniques necessary to promote and price sport and recreational activities to spectators, sponsors and potential participants.  Extensive use of case studies includes methods of securing and maintaining corporate sponsorship, developing media relations, press conferences and the use of public relations techniques.
DSM141 Venue Management

Procedures in managing a sports or recreation venue such as a stadium, swimming centre or gymnasium. Topics include: compiling a resource register; staging events; security and crowd control; maintenance and upgrading of equipment; evaluating future facilities and physical resource needs; coordinate client services for the event users; utilise emerging technology; apply occupational health and safety principles; minimise waste and pollution.
DSM151 Managing Sport and Recreation Organisations

This subject applies the knowledge gained in the business core areas to the administration and management of sport and recreation organisations. Students examine factors that affect the day-to-day operation and long term viability. They learn how to implement systems and procedures to manage staff, volunteers and physical resources. Emphasis is given to the importance of financial management, project coordination, developing marketing strategies and promoting innovation and change. Content is enhanced by the use of case studies of a wide range of Australian and International sporting and recreation organisation.
DSM161 Law and the Sport and Recreation Industry

Laws applicable to the sport and recreation industry, procedures involved in forming and incorporating a sporting organisation, injury liability, laws applicable to licensed gaming activities, risk management strategies, functions of employment contracts, procedures established for tribunal and disciplinary action and equal opportunity and anti-discrimination legislation.
DTT102 Tour Guiding

Students learn how to research, plan and conduct tours for groups and individuals, and deal with cultural and safety issues. A practical component is provided by students preparing and conducting a real tour for a specified group that highlights Sydney’s major points of interest.
DTT103 Tourism and the Travel Industry

An overview of the tourism and travel industry in Australia and overseas.  Topics include: types of tourism businesses, identification of tourists needs, relationship of tourism to Australia’s economy, industry practices and standards of service, trends in travel and tourism, sources of information on tourism contractors, services and destinations, the role of government tourist bureaus and economic, cultural and social factors that affect the tourism industry.
DTT105 Travel Business Management

Students gain the skills and knowledge required by travel supervisors and managers.  Topics include: planning, organising and controlling work activities; developing, implementing and monitoring operational plans; team building and motivation; leading and managing people; setting up systems and procedures.
DTT107 Tourist Destinations and Attractions

Students learn how to provide accurate advice and information about Australian and international tourist destinations and attractions.  Extensive world wise case studies cover each destination’s location, political system, climate, geography, distances, routes, population centres, culture, currency, festivals and events and natural and man-made attractions.  In addition, sources of information on destinations and passport and visa requirements for each country are examined to ensure they contain up to date advice for the preparation of quotes and itineraries.
DTT108 Travel Operations

A study of air, rail, coach and car hire services; the roles of consolidators, wholesalers and suppliers, inbound and outbound operators. Students learn how to prepare travel documents, passports, visas, a ticket register and maintain document security. Skills developed include compiling itineraries, reading timetables and fare schedules, preparing travel insurance and how to advise on packages, tours, transfers, accommodation, currency requirements and language and cultural differences.
DTT109 Tourism Public Relations

How public relations can provide a competitive edge for tourism businesses such as attractions, destinations and airlines. Students learn media relations, crisis management and how to launch new travel products.
DTT111 Sports Tourism

A growth area of tourism both in Australia and worldwide. Students learn how to combine major sporting events and tourism activities into packages for individual and group travel.
DTT122 Fares and Ticketing

Practical study of reservations and fare calculations for airlines, rail, coach and shipping transport including: how to operate a computer booking system; construct and calculate fares. The subject also covers international fares and ticketing, reservations and fare calculations.  International topics include: IATA BSP requirements; global indicators; air tariffs mileage system; currency regulations; return journeys; promotional fares; issuing of tickets; complex fares; add-ons; mixed class fares; prepared advices; fare checks.
DTT131 Eco Tourism

An overview of the growing trend towards ecologically sustainable tourist activities and attractions.  Students examine how the expansion of tourism has generated the need to preserve the natural and cultural environment and its subsequent impact on the way tourism businesses are managed and marketed.
DTT144 Event Venue Management

An overview of the procedures in managing event venues such as entertainment, cultural, sporting or function centres.  Topics include: coordinating services for event users, records administration, ticketing systems, room and equipment set-ups, spectators and visitors, and repair and upgrading of facilities.
DTT145 Events Bids and Proposals

The costing, pricing and quoting of bids to stage and manage events. Students are taught how to prepare budgets; negotiate supplier costs and commissions; negotiate package proposals for individuals and groups that include travel, accommodation, and social programs. Also covered is the process of bidding for major international events coordinated by government, tourism bodies, and convention and visitors bureaux.
DTT146 Meetings and Events Sector in Australia

An overview of the meetings, conferences, exhibitions, festivals, incentives and special events sector. The subject examines the relationship of events to domestic and international tourism; sources of information on event venues and services; event industry technology; the role of tourist organisations; legal and ethical practices; public liability and risk management. Students are brought up to date with current conference registration systems, event technology, and software and industry trends in Australia and overseas.
DTT147 Event and Conference Management

Students learn how to plan and organise conferences, exhibitions, functions, trade shows, meetings and sporting and cultural fixtures.  Topics include: preparing bids and proposals; themes; decorations and entertainment; budgets; sponsorships; contingency plans; registration procedures; risk management; catering and technical support; event technology and software. Event promotion and marketing is also covered including the role of government, tourism organisations and visitors bureaus in coordinating bids for major events to be held in Australia.
DTT148 Event Marketing and Promotion

This subject builds on studies in the specialist marketing stream and applies marketing strategies to different types of events. Skills are developed in researching target markets; preparing advertising and public relations campaigns; trade show promotional displays; merchandising; sponsorship packages.
DTT149 Event Planning and Management

The management and marketing of events of all dimensions, including news conferences, fundraisers, ceremonies, public celebrations and festivals. Case studies are used to demonstrate the role of events in public relations campaigns.
DTT153 Event Law

Students learn about the legal responsibilities of event managers in relation to contracting performers, hiring venues and equipment, ticket sales and cancellations, promotional material, ensuring crowd safety and security, and risk management strategies for all types of events.
DTT161 Computer Reservation Systems

In-depth practical experience on Galileo computer reservations system.  Topics include: making reservations; calculating fares and making quotes; ticketing; Galileo agreements; linkages to carriers; creating itineraries; seat assignment; hotel reservations.
DTT163 Airline Sector

A study of international and domestic airlines including methods of marketing and management, airport operations, check-ins, fare calculations, timetables and careers in reservations, administration and flight attending.
DTT164 Project Management ( Travel and Tourisum)

Students conduct a feasibility study of a real tourism operation and attain management skills in planning and monitoring a project, identifying key milestones, implementing financial control systems and evaluation of its success for future development.
ECO101 Microeconomics

This course provides the learner with an understanding of the basic principles of microeconomics: the study of how individual consumer and producer agents within a market make the optimal choices with respect to consumption and production. Topic includes supply and demand and the operation of the market system, price elasticity, the theory of consumer choice and the theory of costs, perfect and imperfect competition, and resource markets.
ECO102 Macroeconomics

Economics is the study of how people choose to use their limited resources to produce, exchange, and particularly, consume goods and services. Economics then is the study of the decision process involved in choosing the most efficient way to allocate our scarce resources to satisfy our wants to the maximum extent possible. Macroeconomics studies some of the most important issues of our nation — issues affecting every facet of our daily lives — particularly, income, inflation, unemployment, interest rates, and the business cycle. We will also investigate the role of government in determining the economic goals of society.
ENG E121 Power Systems

The Power Systems course is designed to provide valuable in-depth education in advanced topics in electric power engineering to power engineering specialists in the society. Upon completion of the program of study, power engineering specialists will be proficient in theory, modeling, and tools necessary to perform power system engineering tasks related to planning and operating electric power generation, transmission, and distribution systems, together with related public policy.
ENG E122 Industrial Computer Applications

This course discusses computer and network security: basic cryptography, security policies, multilevel security models, attack and protection mechanisms, legal and ethical issues.
ENG E123 Computing Networks & Operation Systems

This seminar-style course covers a wide variety of advanced topics concerning computational issues and nonlinear power system dynamics. On the computational side, efficient linear and nonlinear system solvers and techniques that exploit sparsity are considered, as well as model reduction through singular perturbation. In terms of system dynamics, voltage stability phenomena and bifurcation analysis are discussed. This course also discusses energy control center functions, power system operating states, supervisory control and data acquisition, state estimation, on-line load flow, security assessment, economic dispatch, automatic generation control, optimal power flow, security constrained economic dispatch, multistage rescheduling, and equivalents.
ENG E124 High Voltage Engineering

Introduction to high voltage engineering, phenomena and technology. Withstand levels, S curves; insulation coordination; breakdown mechanisms in solids, liquids, gases and vacuum. Non-destructive testing of apparatus; insulation resistance, tan A, partial discharge measurements; life testing, accelerated life testing; Weibull statistics. Occurrence and characteristics; power frequency and harmonics, switching and lightning overvoltages; transient calculations, Bewley lattice diagrams; wave tables; attenuation and distortion of surges; overvoltage protection devices; rod and expulsion gaps; surge diverters. Type of Circuit breakers and its general principles of operation. Testing of impulse generators; series resonant a.c. test sets; d.c. test sets; measurement of high voltages; absolute measurement methods; series impedance and meter methods; impedance dividers.
ENG E125 Power System Protection

This course discusses energy control center functions, power system operating states, supervisory control and data acquisition, state estimation, on-line load flow, security assessment, economic dispatch, automatic generation control, optimal power flow, security constrained economic dispatch, multistage rescheduling, and equivalents.
ENG E126 Applied Digital Control

The course aims to introduce the basic concepts of a digital system and the techniques for analyzing and designing digital systems. Students should be able to have the background for understanding the architecture of a computer system; understand the common basic building blocks of a digital system; analyze and design simple digital systems.
ENG E127 Managerial Accounting

Focuses on the use of accounting information for better managerial decision-making and creating value for organizations. Topics include product costing, cost allocation, incremental analysis, budgeting, variance analysis, and performance evaluation. Methods for learning include: lectures, problem-solving, case presentations and discussion.
ENG E128 Multi-Disciplinary Group Project

Introduction to organized multidisciplinary approach to designing and developing systems. Concepts, principles, and practice of systems engineering as applied to large integrated electric systems. Life-cycle costing, scheduling, risk management, functional analysis, conceptual and detail design, test, evaluation and systems engineering planning and organization.
ENG E129 Society and the Engineer

This course is to provide the students with an element of social analysis appropriate to the society in which they will be expected to work, to give an overview of the importance of health and safety in the workplace. To stimulate a basic awareness of the legal, environmental and socio-economic factors (economic, etc) which have a significant impact on engineering design. To examine the obligations, roles and professional conduct of an engineer in a modern society.
ENG E130 Marketing Strategy for Engineers

This course is designed to provide an in-depth, “hands-on” learning experience in marketing strategy, planning and analysis. This course outlines key planning concepts and processes using case studies and a sophisticated competitive marketing simulation game where feedback is provided to management teams regarding the impact of their strategic and tactical decisions. The course integrates marketing decision making within the context of engineering and financial dimensions of a business organization. Course participants should expect to use large doses of common business sense and managerial acumen and to rely heavily on sound business and marketing principles in the learning process.
GEN101 Job Seeking and Career Planning

Studies the range of employment opportunities throughout commerce and industry and encourages students to set personal career goals. Skills developed include job application letters and telephone calls, professional resumes, job interview techniques, personal job search campaigns, long-term career orientation.
HHM102 International Hotel Management

The aim of the module is to introduce students to the study of hospitality as an emerging discipline worthy of rigorous study as well as to orientate students to the hospitality industry and the issues that confront it. This will include introducing students to the depth and scope of hospitality as a concept that permeates society, with emphasis upon developing a sensitivity and understanding of the derivatives and contemporary manifestations of the hospitality industry and management therein.
HHM103 Managing Front Office Operations

The aim of the module is to identify, develop and explore the main issues associated with the management of front office in the hospitality industry. The objectives of the module are to introduce the management of front office in hospitality operations; explore front office management planning, organization and control affecting supply of, demand for and income generation associated with hospitality front office; the provision of customer service; the maintenance and utilization of assets; and examine ways by which successful operational management performance can be achieved.
HHM105 Managing Housekeeping Operations

This module identifies, explores and addresses the main issues that confront today’s housekeeping executives to stay on top of day-to-day demands. The course content is loaded with ideas that will save time and money in every aspect of housekeeping management. It offers case studies and proven tips from housekeeping professionals, serving as a valuable technical guide with step-by-step cleaning procedures. The module explains how to recruit, hire, orient, train, schedule, motivate, and discipline employees; plan and control inventories, expenses, and security; effectively oversee an on-premises laundry; ensure quality in cleaning every area of the hotel; properly handle chemicals and comply with OSHA standards – includes a sample comprehensive Hazard communication Plan.
HHM106 Supervision in the Hospitality Industry

The module aims to provide an overview of the context and practices of supervision in the hospitality and tourism industry. The objective o f t he m odul e is to develop a perspective of hospitality supervision at unit and corporate levels, with particular emphasis on developments in the international context. The class will enable students to identify significant aspects of the external environment and their impact upon hospitality and tourism organizations; interpret major external environmental changes and identify their impact on hospitality and tourism organizations; evaluate and interpret the internal organizational environment in the context of external considerations; analyze the competitive situation of organizations and identify strategic options open to them; critically examine the objectives and methods of supervision.
HHM201 Introduction to Tourism

The module is designed to provide an introduction to the concepts and scope of tourism as an activity and develop in students an understanding of the structure, organization and interdependence of the various sectors of the tourism industry. It introduces students to key concepts, principles, practices and issues in tourism and the links with related areas of leisure, travel, recreation and hospitality.
HHM202 Introduction to Accounting

The aim of the module is to provide a firm foundation in financial matters for the non-specialist students. Students need a thorough introduction to the financial aspects of business, enabling them to understand financial statements produced to facilitate judgments and decision-making. The objectives are to help students in developing a general understanding of financial reports and analysis that students will find useful in their personal affairs regardless of their fields of specialization; to introduce students to managerial decision processes and the use of accounting information; and to provide a foundation for subsequent courses in business and finance.
HHM204 IT in Hospitality and Tourism Operations

The aim of the module is to give students a competence in the use of core information processing applications which are used in the hospitality and tourism industries. Also students will be introduced to the range of tools and techniques used to assist the decision support making process. Students completing this class will understand the use of information in the hospitality and tourism industries and be familiar with the variety of software applications used in the trade.
HHM301 Communication Skills (English)

Knowing how to communicate in English is an indispensable skill in the hospitality and tourism sector. This module, English Communication Skills for hospitality and tourism, is aimed at improving the English skills of students who are working, or planning to work, in the tourism and hospitality industry. The modules in the programme range from Level 2 to Level 3, and are designed to develop students’ communicative skills as well as their use of grammar and specialist vocabulary. The objectives of this module are to improve students’ listening and speaking skills, develop the vocabulary students need to communicate effectively in hospitality and tourism-related matters, and help students express ideas clearly and accurately.
HHM305 Tourism Behaviour

This module provides an exploration of the key behavioural factors that influence tourism choices, experiences and satisfactions and the impact they have on tourism planning, to provide an introduction to the interdisciplinary basis of consumer behaviour and to locate tourism as a subset within it, to appraise the major methods of assessing tourism demand at both the macro and micro levels; to foster the student’s understanding of the major socio-psychological theories that affect tourism choice and experience, including those pertaining to attitudes, cognitive dissonance, perception, personality, learning and motivation, to develop the students’ understanding of the social and cultural dimensions of tourism behaviour including the impacts of culture, class, family and reference groups; to provide the student with some insight into the holiday experience in terms of preparation rituals, activity ideologies and structures, and post-experience reflection; to sketch the relationships between tourism and the broader field of contemporary leisure theories, including an account of post-industrial and post-modernist formulations of contemporary society.
HHM306 Marketing for the Hospitality and Tourism Industry

This module provides an operational introduction to the essential elements of marketing tourism products. It aims to give students an opportunity to extend their understanding of marketing in the tourism context through an examination of the basic process of and main issues in tourism marketing. To trace the broad development of the marketing concepts in service and tourism marketing, to introduce the major elements in marketing and their application to tourism products including: market segmentation, targeting and positioning, the marketing mix, and marketing planning and control, to illustrate how marketing principles can be applied to the wide variety of products which make up tourism, including tourist attractions, hotels, transport carriers, and the destination, and to familiarize the students with the major methods of managing the total marketing effort through the planning, implementation and evaluation of integrated marketing programmes.
HHM309 Management Issues in the Hospitality Industry

The aim of the module is to provide students with an understanding of the management process which forms a foundation upon which management skills can be built. Students can gain a great deal of insight into the way managers behave and the working of organizations. The objectives of the module are to introduce concepts, tools and theories of management and to apply them in the changing business environment; develop a conceptual framework that supports learning and stimulates reflective thinking and critical analysis of various management theories and practices.
HHM310 Introduction to Food and Beverage Operations

The aim of the module is to develop students’ knowledge of kitchen and restaurant operation and the culinary repertoire. The objectives of the module are to equip students with the operational knowledge of how food is prepared, produced and presented in terms of both classical and contemporary approaches to French cuisines; emphasizing the purchasing and production cost cycle and the culinary repertory; instill confidence in students of management techniques of planning, operation, control and customer care; equip students with the competency to discriminate between processes and recognized degree and quality of production; and assist awareness of contemporary operational and management procedures connected with health, hygiene and safety.
HHM311 Facilities Management

The aim of the module is to identify, develop and explore the main issues associated with the management of accommodation in the hospitality industry. The objectives of the module are to introduce the management of facilities and associated products in hospitality operations; explore management planning, organization and control affecting the supply of, demand for and income generation associated with hospitality accommodation; the provision of customer service; the maintenance and utilization of assets; and examine ways by which successful operational management performance can be achieved.
HHM312 Food and Beverage Administration

The aim of the module is to develop the students’ knowledge relating to the management of food, beverages and other related products in hotel and catering situations. The objectives of the module are: to establish fundamental principles of production as an aid to planning; instill the concept of control as a management tool; create an awareness of ‘quality’ as a management essential; and develop technical skills of operating and interpreting control systems.
HHM314 Hotel and Resort Management

This module focuses on both hotels and resorts. It examines the planning as well as management principles for hotels and resorts. Time is spent in exploring the multi-facets for hotels as accommodation providers, including both the branding and marketing, back of the house and heart of the house development. With the trend of integrated resorts, it also focuses on the unique characteristics of organizing a successful resort.
HHM401 Communication Skills (English)

The aim of the module is to develop the students’ knowledge relating business English communication. The module seeks to develop the students’ command of spoken and written business English communication. This course aims at providing participants with a grounding in job related language skills with emphasis on the importance of report writing and presentation skills which are needed to function in a managerial capacity in the current business environment.
HHM402 Communication Skills (Putonghua)

The aim of the module is to develop the students’ knowledge relating to business Putonghua
HHM501 Final Year Project – Hotel and Hospitality Management

The supervised project, normally 10,000 words in length, will focus on a business-related topic with a hospitality management theme.
IDV001 Industrial Visits I

All theoretical applications learned in the different classes will be checked in real business life. On a regular basis, we will visit small businesses as well as international companies. Students will be required to present oral and written reports.
LOG101 Principle of Logistics

This module aims to provide an understanding of the key concepts of modern logistics management and the role of logistics in business. It provides the foundation for more specialist study and for the subject content of the Research Project. The nature of integrated logistics and its development – a systems approach to managing the supply chain; study of total logistics cost and its components.
LOG102 Introduction to International Logistics

This course introduces the international logistics within the global supply chain. The course uses case studies, worked examples, problem discussion questions and suggestions to illustrate and guide the student through the study. It takes a broad view of international logistics, exploring all the main concepts within a worldwide business context, with a strong focus on application and practical situations. It explores the management of international logistics and its strategic role within an organization, while examining new developments in the field and providing an international dimension to the subject.
LOG202 Introduction to Warehouse Management

The course aims to train both warehouse personnels how to manage the activities and functions of the warehouse in an efficient and effective manner. This course includes organising, directing and controlling a warehouse, loss control management, logistics management and materials handling principles and productivity, organising, directing and controlling a warehouse, loss control management, logistics management and materials handling principles and productivity.

This course includes facility planning and design, warehouse buildings, warehouse storage systems, warehouse control systems, warehouse handling equipment, and packaging for distribution, inventory control, distribution requirements, the transportation model network, warehouse performance and customer service.
LOG304 Principles of Transportation

This course covers the theory, techniques and management of physical supply and distribution. Emphasis is placed on organization, rate structure, equipment management, scheduling, control operations, inventory management, and other macro and micro logistics. Students must deal with government regulations, industry trends and relations, technological development and corporate strategy.

Transportation represents the vital link between the producer and the customer and is a prime area for cost reduction. This course examines the influence of transportation on decisions made by firms, both from the standpoint of users of transportation (shippers) and carrier management. It focuses on processes that add value through the production and delivery of services and products in the supply chain, and the tools needed to manage these processes effectively.
LOG305 Purchasing & Inventory Control

The course is emphasis Better customer service, lower inventory investment, and increased profitability are conflicting objectives. Since inventory is usually a company’s largest manageable asset, the secret of a successful inventory management system is continual attention to these objectives.  Inventory management encompasses the development and administration of management and planning methods which help to efficiently direct inventory resources.
LOG402 Supply Chain Case Studies

This course provides a series of case studies which highlight some of the benefits of working with the Supply Chain.
LOG403 Logistics and Supply Chain Management

This subject aim at providing an understanding

• Examines the key concepts of supply chain management
• Analyses the role of logistics and supply chain management in achieving corporate and financial goals
• Application of supply chain management and logistical techniques to assist in planning and operational problems
Provides a constructive evaluation of supply chain management in business case scenarios
LOG404 International Transport

This subject aim at providing an understanding

• Develops a knowledge of the major international passenger and freight networks, and to appreciate the reasons why traffic flows have developed on these networks
• Examines the physical, political, social, regulatory, organisational and economic barriers which hamper international transport
• Analyses and evaluats the user of international passenger and freight transport in business
• Develops a critical awareness of the marketing strategies of companies involved in international transport and travel
LOG405 Purchasing and Procurement

This subject aim at providing an understanding

• Provides an understanding of the strategic role of purchasing and procurement and latest developments in terms of supply
• Develops an understanding of the principles of purchasing and supply management and their application within various types of organisation
• Critically evaluates the relationship between purchasing and supply and other functions
LOG406 Inland Freight Transport

This subject aim at providing an understanding

• Explores the roles of different modes of inland transport with reference to infrastructure development and use
• Enhances an awareness of the business, legal and social responsibilities of freight transport operators
• Examines recent trends and future prospects especially with the influence of governments, economic climate and technology
LOG407 Warehousing and Inventory Management

This subject aim at providing an understanding

•Appreciation of the strategic importance of warehousing and inventory in supply chain network design
•Understanding of warehousing operations management and inventory management techniques
• Familiarises with the chief methods of materials handling and organisational systems

IS333: Information Technology for Supply Chain Management

• Identifies and appraises the use of IT in the supply chain
• Understands the use of logistics planning and other relevant software packages
• Examines the concept of a decision support system and how relevant theory relates to practice
LOG411 IT for Supply Chain Management

This subject aims to get the specific details on the leading supply-chain management solutions and their impact on the marketplace. The SCM will be more efficient and obtain a unified vision of all company processes – even those pertaining to different business lines – to enable more informed decisions. The challenge was to centralize and standardize company data and enable.
LOG481 Final Year Project

The supervised project, normally 10,000 words in length, will focus on a business-related topic with a supply chain theme.
MBS 431 Building Services

Water supply. Cold water systems. Hot water systems. Soil waste and vent. Gas. Other piped services. Local systems. Central systems. Natural ventilation. Mechanical ventilation. Basic principles of vapour-compression refrigeration. Control. Active (and passive) fire protection. Fire extinguishers. Specialist suppression systems. Basic principles of electricity. Sub-mains distributions. Power distribution. Lighting. Telephone and communication systems. Lifts. Integrated building automation systems and energy management systems. Integration of building services in tall buildings.
MBS 512 Electrical Services I

Elevator technology. Fundamental of elevator traffic design. Power quality problems. Electromagnetic compatibility and interference. Essential supply. Open-loop and closed loop control. Lightning protection.
MBS 522 HVAC Engineering I

Air-conditioning systems. Ventilation systems. Space heating systems. Hydronic systems. Refrigeration systems. Automatic control. Commissioning, operation and maintenance. Introduction to HVAC&R analysis.
MBS 532 Fire Engineering and Plumbing Services

Transient flow analysis. Sewage and refuge disposal. Engineering options. Piped gases. Fully hydraulic calculations and analysis. Introduction to fire modeling.
MBS 545 Engineers and Buildings

Oral communication. Written communication. Design strategies. Case studies. BasicAccounting. Role of professional engineers. Building appraisal. Design methodology.
MBS 547 Building Management

System analysis and design. Human resources management. Quality management. Damage limitation strategies. Planning and control. Facilities management. Maintenance management.
MBS 591 Computer Aided Design Practices

Introduction to computer. Hardware and software. Different programming languages, high and low level. Fortran and parallel supercomputing techniques. Structured programming using C. Graphical presentation. CAD management. Computer software packages, AutoCAD, HevaComp, Trane CDS, Sonata and LiftSim etc.
MBS 622 Construction Economics

Procurement Strategies, Design Economics, Cost in Use, Bidding Strategies, Project Control Cost and Monitoring.
MBS 711 Construction Contracts

Application of substantive law of contract to construction; rules of construction, implied terms. Basic components of construction contracts : obligations, nomination, certificates, extension of time, loss and expenses, termination and dispute resolution.
MBS 751 Property Management

Legislative and managerial principles including rights and obligations of owners and tenants, Building Management Ordinance, tenancy agreements, Landlord & Tenant (Consolidation) Ordinance, common area and tenancy management, functions and duties of the property manager, stages of management, and pre-management Operational aspects of property management including hand-over and fitting-out, staff recruitment and training, management fee calculation, maintenance management, community/public relations, enforcement of tenancy agreement terms, and owners committees and meetings.
MBS 813 Electrical Services II

Electromagnetic environment. Causes and impacts of electric power harmonics. Crosstalk. HV and LV distribution systems. Protection and load flow. Electrical insulators. High voltage equipment. Emergency generator design and UPS. Photometry and radiometry. Human factors. Interior and outdoor lighting design. Daylighting. Computer aided lighting design. Case studies. New topics of research and development in illumination engineering . Topics of recent research and developments in LV electrical engineering such as drives, control, circuit simulation, switching and protection, fault tracing etc.
MBS 815 Building Electronics

Programmable logic controllers. Adaptive control. Intelligent building automation. Software packages applications. Telecommunication in building. Telephone traffic, LAN, WAN, CABD, SMATV.
MBS 816 Vertical Transportation

Statutory regulations around the world. Mechanical and structural components. Computer aided lift design and control. Supervisory group control. Elevator drives. Energy considerations. Artificial intelligence applications.
MBS 823 HVAC Engineering II

Thermal environment. Transient heat flow. Space air distribution. Air quality. Energy conservation measures. Energy codes. Energy management. Noise and vibration control. Thermal equipment performance. Extended surface heat exchange. Combined heat and mass transfer. Direct contact. Boiling and condensation. Component modeling and simulation. Thermal models of HVAC equipment. Performance analysis and optimisation of environmental plant systems.
MBS 833 Advanced Fire Engineering

Fire processes. Thermo chemistry. Premixed and diffused flames. Thermal decomposition. Combustion. Compartmental fires. Building fire modeling. Critical appraisal in current technology developments. Reliability study. Audio/visual advisory systems. Automatic actuating devices. Fire alarm systems and fire control centre. Fire detection. Performance based building fire codes. Use of computing models and computational fluid dynamic models in assisting the design of fire engineering systems. Performance-based codes for the fire engineering systems.
MBS 846 Contract Practice in Engineering Works

Contractual arrangement and documentation. Rights and obligations. Payment. Tendering and estimating. Measurement of building services. Life cycle costing.
MBS 912 Dissertation

Students are required to undertake individually supervised research and dissertation preparation.